西方出版概要

书籍目录

Part One West Publishing Indusrty In CeneralChapter 1 A Glimpse of the UK Publishing IndustrySection A The UK Publishing Industry and Its Top Ten PublishersSection B The Direct Value ofthe UK Publishing IndustryChapter 2 A Glimpse of the US Book and Magazine Publishing Industry-Section A The US Book PublishingSection B The US Magazine PublishingChapter 3 US Publishing Giants, Borders' Bankruptcy, and the UK Publishing Added ValueSection A Top Ten US Publishers and BordersJ BankruptcySection B The Added Value of the UK Publishing IndustryChapter 4 Random House Inc. and Hachette's Environmental PolicySection A Random House Inc. and Its PublishersSection B Hachette UK's Environmental and Ethical Policy IntroductionChapter 5 The Consolidation and Structure ofthe Publishing IndustrySection A Consolidation in the Publishing IndustrySection B Structure ofthe UK Publishing IndusyPart TwoWest Publishing EducationChapter 6 Graduate Programs in Publishing in the UK and the US.Section A MA in Publishing in the UKSection B NYU MS in Publishing and Description oflts Core CoursesChapter 7 Certificate and Undergraduate Programs in the US.Section A Columbia Publishing Course-Section B New York University Undergraduate Programs in PublishingPart ThreeElectronic Publishing and Future TrodsChapter 8 Electronic Publishing and Ways of ReadingSection A Electronic PublishingSection B How We Read NowChapter 9 Book Production and iPad-Section A Print lsn't Dead-Finds Bowker's Book Production ReportSection B iPad Goes GlobalChapter 10 Future Trends, Challenges, and OpportunitiesSection A Yale Publishing Course Partiapants Get a Look into the Industry's FutureSection B Challenges and Opportunities the UK Publishing Industry FacesKey to Reading Comprehension Questions

作者简介

苏世军、张养志主编的《西方出版概要》介绍英美等西方国家的出版现状和发展趋势、传统出版与数字出版之间的关系、新媒体对传统阅读的冲击、大中小型出版公司的运行模式等。

    《西方出版概要》编写的基本原则，在于突出西方出版教育与实践有机融为—体的核心价值观。适合我国编辑出版专业或相关传媒类专业本科生和研究生使用，也可以作为我国出版及其相关产业专业人士的业务参考书。

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