老外的中国梦

章节摘录

Part of Dalong's success seems to be his generosity in sharing his crea-tivity and experience with others. His book PR, Chinese Style, which cameoff the press in July 2006, received a strong and quick response from thewhole Chinese PR industry. It was reprinted within only six months. Anedition in traditional Chinese characters was released by a Taiwanese pub-lisher in September 2007. The preface was written by Zheng Yannong, vice-president. The endorsements on the book cover read like a Who's Who of theChinese PR industry, featuring heavyweights like Li Daoyu, president of theChina International PR Association （CIPRA） and former ambassador to theUS, as well as well-known journalists and corporate PR Managers rangingfrom Coca-Cola and Sony to Airbus and Motorola. One endorsement statesthat "at last, here is an original PR book that is written for the Chinese marketreality." It goes without saying that the book is recognized as a pioneeringwork in China's PR industry.The book illustrates a more general aspect of Dalong's business style:doing things differently from his competitors. "While most Chinese agenciesfocus on the traditional notion ofguanxi or 'connections first,' we emphasize'knowledge first.' When other agencies are competing for "clients", we focusour marketing on attracting 'talents'."

前言

Chinese or foreigner, each one has a dream which he or she strives torealize.On August 8, 2008, when the Olympic torch was lit in the Bird's Nest（the National Stadium）, China's long-cherished Olympic dream finally cametrue. The Olympic slogan "One World, One dream" had already becomefamiliar in the streets of Beijing, and "Welcome to Beijing" became the mostfrequently used catch phrase of the city in 2008.This year, 2008, was also a year for foreigners to build, seek and realizetheir dreams, and Beijing was the place where their dreams came true, whichcould be seen from the many world and Olympic records that were broken.The world will never forget the scene at the Olympic openingceremony, when 3,000 young Chinese men appeared dressed as Confucius's3,000 disciples and reading the sage's Analects. One of the famous sayingsfrom the Analects, "Far and near, we are one family," resounded overthe Bird's Nest, showing Chinese hospitality to friends from afar. At theOlympic Games people found that China was an ideal place to realize theirdreams.

内容概要

绿杨，本名杨珍，高级记者，长期从事对外传播和文化交流工作，供职于日文版《人民中国》杂志社，写过不少介绍中国历史文化和改革开放现状的文章，得到了国内外读者的好评。这些文章有的编辑成书，有的获奖。近年来他开始关注外国人在中国的生存状态，曾担当《老外的中国

书籍目录

Big Dragon's Sky  Brilliant As Sunshine  Dream of Being a Kung Fu Master  A Foreign Model Worker Protecting Our HomelandCreative "Plastered 8" with Its Chic T-shirts  A Spanish Girl and Her Dream of Traveling in China A Love of China that Never Fades An Englishman Who Has Beijing at Heart A Half-Century Attachment to China  My Happy Life in China  A Garrulous American in Beijing Pursuer of Childhood Dreams Living by the Pen for 24 Years  Japanese Coach in Chinese Team Jersey  Her Spring Is in China  The Most Chinese-Minded Russian  Don't Take Me As a Foreigner  Japanese Monkey King on a Chinese Stage"Teacher" Respected by 1.3 Billion Chinese

编辑推荐

《老外的中国梦(英文版)》为中外文化交流系列丛书之一，由新世界出版社出版。

作者简介

《老外的中国梦(英文版)》延续了《老外的中国情结》的风格。作者分别采访了19位来中国学习、工作的外国朋友，并从他们身上收获了不少感动和启迪。从他们身上，我们能发现他们各自拥有的梦想。他们那些或大或小的“中国梦”，有的已经实现，有的还在追寻中。他们的故事展现了不同的个体经验和生命价值，也反映了当今中国的一些现状。《老外的中国梦(英文版)》为英文版。

This book continues the focus of Living in China. The authors interviewed 19 foreign friends who study or work in China. Among them are a senior journalist, editors, translators, ecologist, ambassador, new-born movie, TV, and Beijing Opera stars, a descendant of foreign revolutionary friends born in China, and foreign Olympic coaches... You will surely be touched by their stories about their different Chinese dreams, big and small. Some of those dreams have been realized, while some are still in progress. Their stories show different experiences and life values, and reflect some of the realities of today's China.

图书封面

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