外贸英语函电

章节摘录

　　or other services. There are many forms being used in communication. It includes letters, telegrams, telexes, cables and electronic correspondence But it is clearly seen that business letter is still the main carrier of business communication. So it is the very important for students of business communication to master the skills of reading and writing a good business letter that presents ideas clearly to enable readers to understand with the least possible effort.　　A good business letter can play an important role in trade, increase friendship and obtain complete understanding between the parties involved. Business letter writing is one of the necessary business activities. Only when the letter which conveys the message is faultless can it be an effective business letter. So the following essential principles must be paid more attention to if you want to write an appropriate business letter.　　1.1Principles of Business Letter Writing　　The most effective business letter should be easy to read and easy to understand. They must be friendly and courteous. We should keep the point in mind that business letters play an important role in the development of goodwill and friendly trade relationship. Generally speaking, we need to apply some specific writing principles while writing a business letter. They are: consideration, completeness, correctness, concreteness, conciseness, clarity and courtesy.

书籍目录

UNIT1 商务书信写作格式UNIT2 建立业务关系UNIT3 询盘及回复UNIT4 报盘和还盘UNIT5 促销UNIT6 订单和回执UNIT7 包装和运输UNIT8 支付方式UNIT9 开立、修改及延展信用证UNIT10 保险UNIT11 代理UNIT12 申诉和索赔UNIT13 电子函电UNIT14 贸易方式APPENDIXⅠ 词汇总表APPENDIXⅡ 参考文献

作者简介

《高职高专商务英语•应用英语专业规划教材•外贸英语函电》内容简介：现代经济的实际发展表明：国际贸易是经济发展的重要部分和强大动力。改革开放以来，外贸业务迅猛增长，这对中国经济乃至世界经济都贡献巨大，外贸人才的需求也随之越来越大。《外贸英语函电》借鉴国内外外贸英语函电的结构与体系，紧密结合我国外贸业务的实际，通过大量的案例、实例，系统介绍了外贸业务活动中各种商务英语的格式与结构、写作特点、专业术语、常用专业词汇、相关句型和常见表达方式等，使学生通过实例，能举一反三，学以致用，从而提高外贸英语水平，熟练掌握外贸业务中常用的英语基本术语、表达技巧与技能。

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