应用英语综合能力实训

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出版社:浙江大学出版社
出版日期:2010-3
ISBN:9787308070836
页数:390页

书籍目录

Part One  Listening and Speaking  CHAPTER 1  Daily Life    Unit 1  Talking about the News    Unit 2  Talking about the Weather    Unit 3  Asking for Information    Unit 4  Making Appointments    Unit 5  Shopping    Unit 6  Small Talks  CHAPTER 2  Public Relations    Unit 1  Job Interview    Unit 2  Invitation    Unit 3  Introduction    Unit 4  Courtesy    Unit 5  Welcome Party  CHAPTER 3  Foreign Trade Affairs    Unit 1  Traveling by Air    Unit 2  Meeting Potential Customers    Unit 3  At the Hotel    Unit 4  At the Restaurant    Unit 5  Making Telephone Calls    Unit 6  Asking for Directions    Unit 7  Sightseeing    Unit 8  Drawing Up the Agenda  CHAPTER 4  Business Negotiation    Unit 1  Inquiries and Offers    Unit 2  Price    Unit 3  Terms of Payment    Unit 4  Shipment    Unit 5  Packing    Unit 6  Insurance    Unit 7  Complaints and Adjustments    Unit 8  Signing a Contract  CHAPTER 5  Trade ShowPart Two  Writing  CHAPTER 1  Individual Paperwork    Unit 1  Resume    Unit 2  Application    Unit 3  Cards  CHAPTER 2  General Business Paperwork    Unit 1  Notes    Unit 2  Notices    Unit 3  Reports    Unit 4  Secretary Documents--Invitation    Unit 5  Secretary Documents--Certificates    Unit 6  Secretary Documents--Thanks    Unit 7  Secretary Documents--Apologies    Unit 8  Secretary Documents--Memorandums (Memos)    Unit 9  Secretary Documents--Minutes    Unit 10  Secretary Documents--Graphics  CHAPTER 3  Foreign Trade Paperwork    Unit 1  Commercial Advertisements    Unit 2  Business Letters--Establishing Business Relations    Unit 3  Business Letters--Recommendations    Unit 4  Business Letters--Enquiries and Offers    Unit 5  Business Letters--Order Letters    Unit 6  Business Letters--Terms of Payment    Unit 7  Business Letters--Complaints and AdjustmentsPart Three  Interpretation  CHAPTER 1  Interpreting Interactive Conversations    Unit 1  Entertaining Customers (English-Chinese Interpretation)    Unit 2  Business Management (English-Chinese Interpretation)    Unit 3  A Wish to Invest (English-Chinese Interpretation)    Unit 4  Establishing a Joint Venture (English-Chinese Interpretation)  CHAPTER 2  Interpreting Ceremonial Speeches    Unit 1  Euro-Asian Cooperation (English-Chinese Interpretation)    Unit 2  An Opening Speech (English-Chinese Interpretation)  CHAPTER 3  Interpreting Informative Speeches    Unit 1  Restaurant Etiquette (English-Chinese Interpretation)    Unit 2  A Place to Stay (English-Chinese Interpretation)    Unit 3  The Information Age (English-Chinese Interpretation)    Unit 4  Bilateral Relations (English-Chinese Interpretation)    Unit 5  Traditional Holidays (Chinese-English Interpretation)    Unit 6  An Ambitious Conglomerate (Chinese-English Interpretation)    Unit 7  Acquiring a Second Culture (Chinese-English Interpretation)    Unit 8  On Culture Clashes (Chinese-English Interpretation)  CHAPTER 4  Interpreting Business Speeches    Unit 1  Risk Management (English-Chinese Interpretation)    Unit 2  Currency Policies (English-Chinese Interpretation)    Unit 3  Foreign Trade Reform (Chinese-English Interpretation)    Unit 4  The Growing Financial Industry (Chinese-English Interpretation)Part Four Written Translation  CHAPTER 1  English-Chinese Translation    Unit 1  A Sales Report from LOUIS VUITTON    Unit 2  Cooperation between Visa International and People's Bank of China"  CHAPTER 2  Chinese-English Translation    Unit 1  China International Consumer Goods Fair    Unit 2  Introduction of"BirdPart Five  Business Audio Typing  CHAPTER 1  Business Audio Typing    Unit 1  Memos and Notices    Unit 2  Business Letters    Unit 3  Minutes    Unit 4  Business Reports

作者简介

《应用英语综合能力实训》共有五个部分,主要内容有:第一部分为听和说(Listening and Speaking),分五个章节。其内容包括:1)日常生活,2)公共关系,3)外贸事务,4)商务洽谈,5)商务会展。该部分重视语言共性教学,训练应用英语的口语和听说技能。
第二部分为写作(Writing),分三个章节。该部分结合专业,强调实用文体模拟写作方面的训练。其内容包括:1)个人事务写作训练,包括简历、申请信、名片等;2)一般商务公文写作训练,包括便条、通知、报告、邀请函、证明信、感谢信、抱歉信、备忘录、会议记录、图表等日常商务写作内容;3)商务事务写作,包括广告、建立业务关系、推荐信、询盘和报盘、订购、支付条款、投诉与调解等商务往来的信函写作。
第三、四部分为翻译(口译和笔译)(Interpretation and Written Translation),共六个章节。其内容包括:交际对话、礼仪用语、信用用语、商务用语等。
第五部分为商务同声打字(Business Audio Typirlg)。包括各种业务文字快速录入。

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