商务沟通

章节摘录

插图：Stimulates further communication and discussion.Leavitt and Mueller （1951） support the view that feedback increases the accuracy of themessage in the communication process. Although feedback increases the amount of timeneeded to send the message, both sender and receiver need feedback. Senders check that thereceiver's understanding of the message is correct by asking the receiver to rephrase what hasbeen said and indicating their agreement or disagreement. Feedback is important to the senderbecause it lets them determine how the message is being received and helps the receiver tounderstand the message.Feedback can help or hinder the message and the communication climate. In theworkplace most people communicate face-to-face with their leaders,supervisors andcolleagues so the ability to provide appropriate feedback can assist the development ofeffective working relationships.（5） Communication channelA communication channel is the means or technique used to signal or convey a message for example, a conversation, letter, telephone call, email or television program. Some times these channels are internal to the organization; other channels are outside the organization andare thus external channels. An appropriate channel suits the communication purpose, theneeds of the sender, the message and the needs of the receiver, Different lines or channels ofcommunication are used inside, an organization.Horizontal channels operate between colleagues at the same level within the organization's stru6ture, while vertical channels movecommunication up and down between different levels in the organization. These horizontaland vertical flows are discussed later.（6） ContextContext is the situation or setting within which communication takes place, or thecircumstances that surround a particular piece of communication. Devito （1989） identifiesthree dimensions in the context —— physical, social-psychological and the temporal. Thephysical environment contains the tangible or concrete items in the environment. The roles,norms and morals of the society make up the social-psychological dimension. The temporaldimension describes the time history as well as the position of the communication in thesequence of events.

前言

21世纪的中国，是繁荣的中国，腾飞的中国。今天的中国企业面临的是整个世界。随着中国经济的迅速发展，中国对外商务交往会越来越频繁。我们所面对的对手不仅是与自己水平相当的国内企业，而且可能是来自发达国家的跨国公司。因此，建立正确的沟通价值观，营造合作氛围，了解科学沟通方法，建立良好的合作关系并系统地学习中西商务沟通方法和技巧已是当务之急，成功地了解并做到这一点就必定会在激烈的竞争中脱颖而出。本书为企业和仁人志士提供了这样有利的学习机会。此书有以下两个特点：一、内容涵盖较广，难易结合。此书简述了沟通的定义、范围和口语书面沟通的不同形式，特别对备忘录和商务报告等书面沟通、谈判和商务演说等口语沟通以及学生感兴趣的求职、面试沟通等环节做了详尽的描述。为了读者深入浅出地领会和学习，每节开篇都开列了学习目标，让读者对整个章节有了初步认识后，引导读者细读原文做深入探讨。此外，课文还附有词汇和术语的中文解释以及对本章节提纲契领的小结。二、重点清晰突出，学以致用。本书简明介绍了商务沟通的相关理论，阐述了商务沟通的技能与知识；每个章节的最后还设有沟通实践案例，让学生或读者在学习后进行商务情景下的沟通实践，体会用沟通理论解决问题的乐趣。为了帮助读者尽快进入主题，每章节还安排了思考题或讨论题，帮助他们在思考和行动中理解和把握本章的内容。本书共分为四大单元。第一单元是对沟通的简述，具体分为四个部分，即沟通基本概念、沟通过程、工作中的沟通和电子沟通的多种形式；第二单元为书面沟通，共有五个部分，分别介绍商务写作风格、商务写作格式、肯定和否定信息的书面沟通、说服信函以及备忘录和商务报告；第三单元介绍听说过程的沟通，共有三个部分，分别为聆听技巧、谈判技巧和商务演说；第四单元为就业沟通，有两个部分，即个人简历和求职面试。此外，每部分课文都包括学习目标、课文、注释以及词汇、术语和小结；练习部分有课文问题、讨论和应用；最后是案例分析。

内容概要

王燕希，对外经济贸易大学商务英语系副教授，曾赴美研修，多年来一直从事商务英语的教学工作。研究范围有商务联系学、商务修辞、广告营销等，发表过不少有关论文。主要作品有《实用商务英语写作大全一本通》、《广告英语》、《融入美国——最新美国口语》、《商务沟通》

书籍目录

Part One 0verview　Chapter 1 The Basics of Communication　沟通的概念　Chapter 2 The Communicafton Process　沟通过程　Chapter 3 Communication at the Workplace　工作中的沟通　Chapter 4 Forms of Electronic Communication：Merging Media　电子媒介沟通的多种形式Part Two Written Communication　Chapter 5 Business Writing Style  　商务英语的写作风格和特点　Chapter 6 Basic Format for Business Letters　商务信函的基本格式　Chapter 7 Writing with Positive and Negative Information　传递肯定和否定信息的信函　Chapter 8 Persuasive Writing　说服性文稿　Chapter 9 Business Memos and Reports　商务备忘录和报告　Chapter 10 Using Visual Aid in Business Writing　商务写作中的视图辅助　Chapter 11 Developing Surveys and Questionnaries　调研报告和问卷　Chapter 12 Electronic Communication　电子交流Part Three Listening and Talking　Chapter 13 Listening Skills  　聆听技巧　Chapter 14 Negotiation Skills  　谈判技巧　Chapter 15 Business Presentation　商务陈述Part Four Employment Communication  　Chapter 16 The Employment Interview　求职面试　Chapter 17 Resumes and Cover Letters　简历和说明信

编辑推荐

《商务沟通(英文版)》：新基点全国高等院校商务英语专业本科系列规划教材·商务知识子系列

作者简介

《商务沟通(英文版)》共分为四大单元。第一单元是对沟通的简述，具体分为四个部分，即沟通基本概念、沟通过程、工作中的沟通和电子沟通的多种形式；第二单元为书面沟通，共有五个部分，分别介绍商务写作风格、商务写作格式、肯定和否定信息的书面沟通、说服信函以及备忘录和商务报告；第三单元介绍听说过程的沟通，共有三个部分，分别为聆听技巧、谈判技巧和商务演说；第四单元为就业沟通，有两个部分，即个人简历和求职面试。此外，每部分课文都包括学习目标、课文、注释以及词汇、术语和小结；练习部分有课文问题、讨论和应用；最后是案例分析。

图书封面

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