赢之道

前言

　　It is often said that each and every foreign enterprise in China hasmade a contribution in one way or another to the success of thecountrys economic reforms in the past 30years.They have， indeed， all played a key role in driving the rapid pace ofindustrialization， which has brought unprecedented prosperity in itswake. Vastly improved living standards have created a strong demandfor goods and services， which， in turn， has brought unmatched oppor-tunities for many multinational companies to make sound profits，part of which has undoubtedly been reinvested in research and deve-lopment for better products and services.This has produced many star performers in their respective indus-tries and international organizations. Each of these companies has afascinating tale to tell， and some of them were generous enough toshare their experience with readers of China Daily. The adventuresof these corporate pioneers in China， as told by their CEOs， weredocumented in a series that ran in Business Wcck， published byand distributed with China Daily every Monday.2

内容概要

　　Zhu Ling has been editor-in-chief ofChina Daily, the only national English-language newspaper in China, sinceOctober 2004.The articles featured in this bookwere written by some of the mostexperienced business journalists in thecountry. These reporters have beentracking Chinas spiralling economyfor years, writing on such topics asmultinational companies, real estate,the development of the Chinese stockmarket, government reforms, StatiC-owned enterprises, and the rapid riseof local private businesses as well asentrepreneurs.Many of their stories have alreadybeen carried by various newsagencies and wire services, helpingpeople around the world develop abetter understanding of China andhelping business executives formulatestrategies and plans to succeed in thewodds most dynamic market.

书籍目录

3MAHEAD OF THE CURVEACCATOTAL ACCOUNTABILIYadidasiN SHAPEAIRBUSSOARING SALEsAmCham-ChinaBASFGOOD CHEMISTRYCarrefourFRENCH CONNECTIONCATERPILLARDIGGING INCISCOREACHING OUTDeloitte Touche TohmatsuNUMBER CRUNCHINGEUTHRIVING PARTNERSHIPFUJIFILMCHINA FOCUSGERISING TOGETHERGOODYEARSILENT RUNNINGHILL & KNOWLTONBUILDING RELATIONSHPBREAKING GROUNDInBevBREWING PROFITSMarriottROOM WITH A VIEWMcDonaldsMC GROWINGMercedes-BenzBIG BENZMICHELINGREEN WHEELSNOKIANOKIA RECHARGESP&GMASS APPEALROHM AND HAASTHE RIGHT PLACESchneider ElectricPLUGGED INShellMEETING IN THE MIDDLESiemensPowEPING CHINASouth Korea Chamber of CommerceGROWING TOGETHERTOSHIBAGROWING WITH CHINAVolkswagenIN EARLY， ON TOPThe World BankINVESTMENT RLTURNS

编辑推荐

　　In the past 30 year reform and open policy process，some Multinational corporations entered the Chinese market one after another，some international economics and trade organization also successively participated in Chinas economic development，to accelerate the Chinese industrialization advancement，the impetus society to make the very big contribution prosperously. In this book，some Multinational corporations and international economics and trade organizations Gao Guan spoke freely about that their testimony and participates in the Chinas economic reforms processing the feeling becoming aware，shared them together with us to the Chinese market and the economic prospect understanding as well as the unique development strategy.

作者简介

《赢之道:跨国公司高管谈改革开放(英文版)》主要内容：Since China embraced the epic reform and opening-up policiesin 1978，foreign companies have flocked to this market with the greatest potential in the world.Some came to manufacture，either on their own or in the form of joint ventures with domestic enterprises：others came to sell their products，and，in some cases，helped create markets that did not exist before. Each of them has madea great contribution in one way or another to the country's economic growth.

Executives from some of the world's largest companies and international organizations were generous enough to share with us their fascinating stories of working and winning in China，which resulted in thisbook offering an exciting and informative reading experience.

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