外贸函电

章节摘录

　　Sovereign wealth funds， Chinese banks or other national financial institutions couldprovide the funding for a global consortium that makes a counter-offer to keep the world'slargest fertilizer maker out ofthe hands ofmining giant BHP， these people said.　　On Wednesday， BHP took its $130-a-share offer directly to Potash shareholders after theCanadian company rebuffed its initial Aug. 12 0ffer and disclosed it publicly. Potash said theBHP bid "grossly undervalued" the company; BHP has said the offer is full and fair.　　Potash Chief Executive Bill Doyle has not ruled out a deal， saying Tuesday： "We're notopposed to a sale; we're opposed to a steal of the company."The people familiar with the matter described Potash's board and management asshareholder friendly， and said that the company may decide to run a full auction to secure thebest value for its shareholders.　　Analysts have speculated that Brazil's Vale SA and BHP rival Rio Tinto could be logicalbuyers for Potash， although there are questions of whether either company can arrange thefinancing for Potash， which has a market value ofnearly $44 billion.　　But Potash could be ofinterest to a much wider range of global players that have a stakein agriculture， such as makers of chemicals， petrochemicals and fertilizers， the people familiarwith the matter said. Chinese agricultural and chemical suppliers' Sinochem Corp. and ChinaNational Chemical Corp. have been aggressive in pursuing cross-border deals.　　Potash has a relationship with state-owned Sinochem through Sinochem's fertilizer arm，which is called Sinofert. Potash has a 22% stake in Sinofert and has two directors on its board.Last year， state-owned Sinochem offered to buy Australian agricultural chemical companyNufarm Ltd. for about $2.5 billion.　　……

前言

　　在长期的教学与工作实践中，我们越来越清楚地认识到外贸函电是高等院校国际商务类专业和经济贸易类专业学生必修的一门核心课程，也是一门颇具实践性的课程。为了真正培养出外贸行业实用型人才，贯彻国家教育部关于推进高校工学结合专业建设的精神，我们编写了这本旨在突出工学结合特色的教材。　　本教材以外贸函电磋商能力培养和训练为核心，从实际工作任务出发，以项目为导向设计学习情境。全书首先介绍了外贸函电的格式和写作原则，然后分别从11个方面分项目展现了对外交易磋商的各个环节，力图使学生在掌握外贸函电基本格式后能融会贯通，在实际操作中结合具体情况灵活运用，做到用得上、用得好、用得巧，从而更好地适应外贸工作的实际需要。　　本书可作为高等学校国际商务专业及经济贸易类专业的教材，也可作为国际商务工作者和外贸业务员的参考用书和自学用书。　　本书编写人员均为长期从事外贸函电教学的一线教师，其中不乏拥有外贸企业实敲经验的双师素质教师。安徽工商职业学院的张颖、张键、郭艳清、许瑞松，安徽经济管理学院的叶佩华，芜湖信息技术职业学院的张芳等参加了本书的编写工作。其中，张颖编写了首篇、项目2、项目3，张键编写了项目1、项目4，张芳编写了项目5、项目8，叶佩华编写了项目6、项目7，郭艳清编写了项目9，许瑞松编写了项目10、项目11。本书由张颖担任主编，叶佩华、张键担任副主编。全书由张颖负责修改、总纂和定稿。　　……

书籍目录

Introduction of Business Letter Writing
1

Learning Objectives
1

Objectives Description
1

Writing Strategy
1

Skill Training
11

Project 1  Establishing Business Relations
13

Learning Objectives
13

Objectives Description
13

Writing Strategy
14

Useful Expressions
14

Specimen Letters
17

Notes
20

Skill Training
22

Value-added Reading
25

Project 2  Enquiries and Replies
27

Learning Objectives
27

Objectives Description
27

Writing Strategy
27

Useful Expressions
28

Specimen Letters
29

Notes
33

Skill Training
35

Value-added Reading
37

Project 3  Offers and Counter Offers
39

Learning Objectives
39

Objectives Description
39

Writing Skill
39

Useful Expressions
40

Specimen Letters
41

Notes
45

Skill Training
48

Value-added Reading
50

Project 4  Sales Promotion
53

Learning Objectives
53

Objectives Description
53

Writing Skill
54

Useful Expressions
55

Specimen Letters
56

Notes
59

Skill Training
60

Project 5  Conclusion of Business
63

Learning Objectives
63

Objectives Description
63

Writing Strategy
63

Useful Expressions
64

Specimen Letters
65

Notes
69

Skill Training
73

Value-added Reading
74

Project 6  Terms of Payment
77

Learning Objectives
77

Objectives Description
77

Writing Strategy
78

Useful Expressions
78

Specimen Letters
80

Notes
83

Skill Training
85

Value-added Reading
86

Project 7  Packing
89

Learning Objectives
89

Objectives Description
89

Writing Strategy
90

Useful Expressions
90

Specimen Letters
91

Notes
94

Skill Training
96

Value-added Reading
97

Project 8  Shipment
101

Learning Objectives
101

Objectives Description
101

Writing Strategy
101

Useful Expressions
102

Specimen Letters
103

Notes
107

Skill Training
112

Value-added Reading
113

Project 9  Insurance
115

Learning Objectives
115

Objectives Description
115

Writing Strategy
116

Useful Expressions
117

Specimen Letters
118

Notes
123

Skill Training
126

Value-added Reading
128

Project 10  Claim and Settlement
131

Learning Objectives
131

Objectives Description
131

Writing Strategy
131

Useful Expressions
132

Specimen Letters
133

Notes
137

Skill Training
138

Value-added Reading
140

Project 11  Agency
143

Learning Objectives
143

Objectives Description
143

Writing Strategy
144

Useful Expressions
144

Specimen Letters
146

Notes
150

Skill Training
151

Value-added Reading
152

Keys to Skill Training
155

Introduction of Business Letter Writing
155

参考书目
167

编辑推荐

　　《21世纪高职高专经管专业精编教材：外贸函电》特色：　　例信贴近实际，与外贸业务员岗位对接；　　教材结构新颖，突出外贸函电磋商能力培养；　　项目导向学实务，任务驱动练技能，工学结合显特色。

作者简介

本书以外贸函电磋商能力训练为主线，通过项目导向展现了对外交易磋商的流程，旨在培养高端技能型外贸人才。全书首先介绍了外贸函电的格式和写作原则，然后分别从11个方面分项目介绍了建立业务关系、询盘和答复、发盘和还盘、促销、达成交易、支付方式、包装、装运、保险、索赔和理赔、代理。每个项目均配有学习目标、目标描述、写作技巧、有用句型、具体例信、文中注释、技能训练、增值阅读等，可以帮助读者更好地掌握外贸业务知识和书面磋商技能。

本书可作为高等院校国际商务专业及经济贸易类专业学生的教材，也可作为国际商务工作者和外贸业务员的参考用书和自学用书。

图书封面

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