作者简介
沪上首份全方位女性周刊，独特定位与众不同;
全面覆盖上海女性大众，核心读者24-32岁;
48页全彩，每周四出版，每期15万份发行量，创同类杂志最高;
最低的广告单价，最低的有效千人成本，替代其他广告媒介;
杂志-网站-电视-手机多媒体全面结合，立体接触上海女性消费群;
文新集团新民晚报强势媒体品牌延伸，国际知名媒体集团荣格公司倾力打造。
About Bella
It is the first comprehensive weekly for woman with unique orientation in Shanghai.
comprehensively covers females of Shanghai, and the core readers are between 24 to 32 years old.
with 48 full-color pages, which is published every Thursday, and ranks the top among magazines of this kind with 150 thousand of circulation.
the lowest advertising unit price and lowest effective thousand-people cost substitute other advertising media.
overall combination of magazine-website-TV-mobile media contacts female customers of Shanghai in all ways.
and it is an overwhelming media brand extension of Xinmin Evening News of Wenxin group and hammered out by Ringier AG, a famous international media group.
Bella品牌
源自意大利文，是赞叹语，有美丽、高尚、卓越的意思，泛指美丽女子。
Bella女子是繁华大上海“不甘寂寞”的“一群”，她们独立自信，聪明稳重，生活积极，热情活力藏在低调优雅之下，不是独自看生命万象，而是乐于与闺密们一起分享人生的惊喜起伏，充分彻底地享受平凡生命的分分秒秒。
国际著名传媒集团荣格集团和上海本地主流权威媒体文新集团共同倾力打造的《Bella》是上海时尚都市女性群体的生活伙伴，真实还原女性生活中的喜怒哀乐，贴近生活，靠近群体。
作为上海本地唯一一本服务女性群体生活全方位指南的杂志周刊，《Bella》将是上海唯一一个集合杂志、网站、电视、电台、图书、手机资讯服务的多媒体平台，全方位多角度地服务女性群体生活，为都市女性带来最佳的活动资讯、最新鲜最实用的生活信息指南以及女性焦点话题的探讨。
《Bella》来源于上海都市女子社群，服务于都市女子社群，既具有国际视野，又着眼本地实际，全面地满足都市女子生活和阅读需求。
Bella多媒体平台搭建立体的信息沟通空间，成为上海都市女性不可或缺的生活读本，为广大广告商带来高频度高性价比的产品渗透渠道，确保有效信息直达针对的目标群体，提升广告价值及品牌效益。
Bella Brand
Bella comes from Italian and is a praise interjection that means beauty, nobility and predominance and generally refers to beautiful female.
Bella female are a “group” of “non-loneliness”, who are independent, confident, clever, steady, and positive in living, their passion and energy hides under their elegance, they don't face life phenomenon individually, but like to share their surprise and wave of life with their friends, and enjoy every minutes of life with full heart.
Bella is a life fellow of Shanghai stylish female group hammered out by Ringier AG, a famous international media group and Wenxin group, a Shanghai local mainstream and authoritative media, actually reproduces happiness and sorrows of female life, and close to life and their group.
As a unique Shanghai local magazine weekly serving female group life as an overall guide, Bella is an unique multimedia platform that unify magazine, website, TV, broadcasting, books and mobile information service, offers multidirectional service for life of female group, brings optimal campaign information, up-to-date and most useful living information guide and discussion on female focused topic for urban females.
Bella comes from Shanghai urban female society, and offers service for urban female society, with not only international view but also the view to local condition, and comprehensively satisfies urban life and reading requirement.
Bella multimedia platform establishes three-dimensional information exchange space, becomes a necessary reading of Shanghai urban females, brings product penetration channel of high frequency and price-performance ratio, ensures effective information directing to the target people group and promotes advertising value and brand benefit.
我们的背景
关于荣格：
拥有170年成功历史的瑞士荣格集团是瑞士最大的资讯及传播出版集团。荣格集团在瑞士、东欧及亚洲出版一系列备受欢迎的日报、商业刊物、杂志、互联网网站以及电视节目。尤其在女性生活杂志上经验深厚。
荣格在中国：
目前公司已在中国上海、北京、广州、香港等几个重要城市拥有：
* 650名员工
* 30本杂志产品的独家广告代理
* 5个网站
* 2家印刷厂
* 1档电视节目
* 每月可有效抵达1500万受众
作为瑞士荣格集团的分支机构之一，北京荣格国际广告有限公司在中国的出版社合作出版《城市周报》、《东方航空报》、以及《贝太厨房》杂志。北京荣格在北京、上海、广州都设有分公司。
Our background
About Ringier AG:
Ringier AG is the largest information and media publishing group of Switzerland with 170 years of success history. Ringier AG publishes a series of popular journals, business publications, magazines, websites and TV programs in Switzerland, Eastern Europe and Asia, and especially has rich experience in female life magazine.
Ringier AG at China:
At present, in Shanghai, Beijing, Guangzhou, Hong Kong and such large city of China, this company has:
* 650 employees
* Exclusive advertising agent of 30 magazines
* 5 websites
* 2 printing factories
* 1 TV program
* Can reach 15 million of audiences every month
As a branch of Ringier AG, publishing house of Beijing Ringier International Advertising
Co., Ltd. in China publishes City Weekend , Eastern Aviation Newspaper , and Betty's kitchen magazines under cooperation. Beijing Ringier has branches in Beijing, Shanghai and Guangzhou.