电子商务

书籍目录

Part I For StudentsUnit 1 Overview of E-CommerceInformation Box1.1 Introductory Case1.2 Understanding E-Commerce1.3 Evolution of E-Commerce1.4 Business Models of E-Commerce1.5 Business Process of E-Commerce1.6 Real World CaseOnline ActivitiesⅠ. In-Class ActivitiesⅡ. After-Class ActivitiesⅢ. Up-to-Date WorkshopKey Terms and ConceptsProjects for AssignmentAssessment EvidenceUnit 2 Foundations of E-CommerceInformation Box2.1 Introductory Case2.2 E-Commerce vs. Traditional Commerce2.3 Major Categories of E-Commerce2.4 Benefits and Limitations of E-Commerce2.5 Real World CaseOnline ActivitiesⅠ. In-Class ActivitiesⅡ. After-Class ActivitiesⅢ. Up-to-Date WorkshopKey Terms and ConceptsProjects for AssignmentAssessment EvidenceUnit 3 Infrastructure for E-CommerceInformation Box3.1 Introductory Case3.2 Internet Notions3.3 Web Hosting and Website3.4 Internet Security3.5 Real World CaseOnline ActivitiesⅠ. In-Class ActivitiesⅡ. After-Class ActivitiesⅢ. Up-to-Date WorkshopKey Terms and ConceptsProjects for AssignmentAssessment EvidenceUnit 4 Electronic Payment Systems Information Box4.1 Introductory Case4.2 Electronic Payment Systems (EPS) vs. Traditional Payment Systems4.3 Electronic Payment Categories4.4 Secure Requirements of E-Payment Systems4.5 Real World Case Online ActivitiesⅠ. In-Class ActivitiesⅡ. After-Class ActivitiesⅢ. Up-to-Date WorkshopKey Terms and ConceptsProjects for AssignmentAssessment EvidenceUnit 5 Business Strategy of E-CommerceInformation Box5.1 Introductory Case5.2 Strategic Planning Process5.3 SWOT Analysis5.4 E-Commerce Strategy Implementation5.5 Real World CaseOnline ActivitiesⅠ.In-Class ActivitiesⅡ. After-Class ActivitiesⅢ. Up-to-Date WorkshopKey Terms and ConceptsProjects for AssignmentAssessment EvidenceUnit 6 B2B, B2C & C2C E-Commerce Information Box6.1 Introductory Case6.2 Business-to-Business E-Commerce6.3 Business-to-Consumer E-Commerce6.4 Comparison of B2B and B2C6.5 Consumer-to-Consumer E-Commerce6.6 Real World CaseOnline ActivitiesⅠ In-Class ActivitiesⅡ. After-Class ActivitiesⅢ. Up-to-Date WorkshopKey Terms and ConceptsProjects for AssignmentAssessment EvidenceUnit 7 Online Marketing and Advertising Information Box7.1 Introductory Case7.2 An Introduction to Online Advertising7.3 Key Terminologies, in Web Measurement7.4 Online Advertising vs. Tradiiional Advertising7.5 Online Advertising Models7.6 Measurement of Online Advertising7.7 Real World CaseOnline ActivitiesⅠ.In-Class ActivitiesⅡ. After-Class ActivitiesⅢ. Up-to-Date WorkshopKey Terms and ConceptsProjects for AssignmentAssessment EvidenceUnit 8 E-Commerce Global Issues and Development in China Information Box8.1 Introductory Case8.2 Global E-Commerce Framework8.3 Barriers to E-Commerce Development8.4 E-Commerce Development in China8.5 Barriers to E-Commerce Development in China8.6 Real World CaseOnline ActivitiesⅠ.In-Class ActivitiesⅡ.After-Class ActivitiesⅢ. Up-to-Date WorkshopKey Terms and Concepts Projects for AssignmentAssessment EvidencePart II For TeachersAssessment GuidanceAimsOverall Structure for ElementsAssessment Procedures and MethodsPortfolioDemonstrating Knowledge and UnderstandingRoles of Candidate/Assessor/Internal VerifierGrading SystemAssessment Records for Unit 1Assessment Records for Unit 2Assessment Records for Unit 3Assessment Records for Unit 4Assessment Records for Unit 5Assessment Records for Unit 6Assessment Records for Unit 7Assessment Records for Unit 8References

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本教材是新世纪广东省高等教育教学改革工作项目《中英职教商务文秘专业课程改革与实践》的成果之一。该系列教材的讲义曾在深圳职业技术学院应用外国语学院学生中试用，经过不断修改和润色，最终形成了这本电子商务的双语教材。本书可作为电子商务专业的教材，也供读者自学之用。

作者简介

《电子商务》是新世纪广东省高等教育教学改革工作项目《中英职教商务文秘专业课程改革与实践》的成果之一。国际商务系列教材的讲义曾在深圳职业技术学院应用外国语学院学生中试用，经过不断修改和润色，最终形成了这本电子商务的双语教材。《电子商务》可作为电子商务专业的教材，也供读者自学之用。

图书封面

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