价值黑洞

出版社:John Wiley & Sons Inc
出版日期:2006-11
ISBN:9780470013533
作者:Read, Cedric
页数:384页

书籍目录

1 Today’s Challenges, Tomorrow’s AspirationToday’s Aspirations   Riding the two-headed monster   Getting “back in the saddle”   Coping with governance and reporting   Creating value and growth   Shaping the new agenda   Straight from the CFO 2 Reshaping Finance   Centralization: where to draw the line?   The quest for standardization   The new fi nancial management model   Process optimization and reporting   Streamlining corporate structure   Lessons from private equity   Straight from the CFO 3 Making Change Happen   Change, in a hurry   Champions of change   Transforming the public sector   Pulling all change levers   From CFO to COO   Talent for the future   Straight from the CFO 4 Releasing Intangible Value   Execution not valuation   The goodwill dilemma   Value centers   Managing intellectual property   Selecting valuation techniques   Brands: the missing half of the balance sheet!   Treating customers as assets   Value tiering   Moving from back offi ce to the front   Structural and human capital   Straight from the CFO 5 Driving Growth and Innovation   Sustainable advantage   Decision support takes center stage   New ways of working   In-market innovation   From the outside, in   Innovation centers: a “win–win”   Straight from the CFO 6 Looking Forward, Not Backward   Expect the unexpected   Closing the strategy gap in pharmaceuticals   Optimizing value through integration   Rolling forecasts   Monitoring reality   Connecting the dots through systems   Straight from the CFO 7 Innovative Business Partnering   Finance of the future   Working in partnership   Effective investment in brands   Decision making under uncertainty   Finance and innovation   Dynamic performance management   The finance academy   Conclusion   Straight from the CFO 8 Promoting Global Connectivity   Building global partnerships   Integrating shared services by region   Creating a worldwide center   Seamless support: near-shore or off-shore?   Connectivity through technology   Straight from the CFO 9 Leveraging Risk and Regulation   The misery of regulation   Leveraging Sarbanes-Oxley   Multiple listings, multiple standards   Implementation overload   The case for dual accounting   Enterprise-wide risk management   The role of Chief Risk Offi cer (CRO)   Straight from the CFO 10 Becoming a Sustainable Corporation   Case for corporate responsibility   Investor perspective   Ethics and value creation   A multi-stakeholder approach   Best practices: corporate reporting   Triple bottom line   Reality check   Becoming the good corporation!   Straight from the CFO Index

作者简介

This book is about championing a move away from simply evaluating physical assets to understanding and evaluating the intangible value of an entity. It means moving beyond economic theory to reprioritise and change the organisation so that further value can be created via processes, systems, measures, skills, knowledge and strategy. It is also about mapping the intangible value chain. The book looks at value networks and, using real-life projects asks questions such as: * What do company value networks look like * How are they used to create value * How can one 'value' the value chain * What lessons can be learnt from companies with high value networks as opposed to companies with low value networks * What is the impact on finance disciplines, processes, measures, systems and skills. These answers to these questions as provided by the case studies and interviews with CFOs from the companies involved will help to improve focus, improve shareholder value, improve transparency - both internally and externally - cut waste in the current decision support structure and prevent inadequate decision making and lost opportunity.


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