媒体

书籍目录

What are media?Early communicationSpreading the wordBody language and gesturesThe story of writingCommunicating with picturesFinding your wayPostal systemsWords in printThe power of the pressThe first telecommunicationsTelecommunications todayThe impact of radioThe moving imageThe television ageMaking newsAdvertisingMass marketingPersuasive propagandaPerception and interpretationSecret communicationEmergency communicationThe computer revolutionVirtual realityThe InternetFuture technologyIndex

作者简介

An intriguing look at the secrets of the media-the way news is spread by television, radio, newspapers, and the Internet.Original photography and lively, informative text illustrate the fascinating story of how people have communicated with each other across cultures and through the ages.

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