电子商务英语

书籍目录

Chapter 1  The Internet and Business  1New Words and Expressions  5Online Reading Material  7Text Translation  30Translation Exercise  33Chapter 2  How Business to Business Works  35New Words and Expressions  36Online Reading Material  38Text Translation  48Translation Exercise  49Chapter 3  Understanding B2C E-Business  51New Words and Expressions  54Online Reading Material A  55Online Reading Material B  72Text Translation  74Translation Exercise  76Chapter 4  Usability of the E-Business Web Site  77New Words and Expressions  80Online Reading Material A  81Online Reading Material B  98Test Translation  100Translation Exercise  103Chapter 5  E-Marketing Planning  104New Words and Expressions  107Online Reading Material  109Text Translation  126Translation Exercise  129Chapter 6  Applying the Marketing Mix to E-Business  130New Words and Expressions  134Online Reading Material A  136Online Reading Material B  146Text Translation  155Translation Exercise  158Chapter 7  E-payment on the World Wide Web  160New Words and Expressions  166Online Reading Material  167Text Translation  187Translation Exercise  191Chapter 8  A Security Plan for E-Business  193New Words and Expressions  195Online Reading Material  195Text Translation  206Translation Exercise  208Chapter 9  Supporting Customers Online  209New Words and Expressions  213Online Reading Material  214Text Translation  225Translation Exercise  228Appendix A  电子商务术语  230Appendix B  电子商务专业英语单词  239参考文献  245

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电子商务已经成为中国信息产业技术创新、业务创新、服务创新和管理创新的重要领域之一，为我国增强经济竞争实力，赢得全球资源配置优势提供了有效的手段。加快发展电子商务，是贯彻落实科学发展观，以信息带动工业化，以工业化促进信息化，走新型工业化道路的客观要求和必然选择。电子商务的快速发展要求我们跟上时代的步伐，不断更新我们的知识体系。知识与实践能够相互促进，知识来源于实践，又应用于实践。谭颖编著的《电子商务英语》详细阐述了B2B、B2C、C2C、网络营销、网上支付、网站建设等内容。

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