Oops: 20 Life Lessons from the Fiascoes That Shaped America (精装)

书籍目录

AcknowledgmentsIntroductionLesson 1 READ THE FINE PRINT  The Eroto-Utopians of Upstate New YorkLesson 2 ACCENTUATE THE POSITIVE  How Theomas Edison Invented Trash TalkLesson 3 BEWARE SOLUTIONS THAT CREATE NEW PROBLEMS  The Global Underarm Deodorant DisatsterLesson 4 BAD RESULTS TRUMP GOOD INTENIONS  Kudzu:A Most Tangled TaleLesson 5 IGNORE THE PAST AT OUT PERLI  The Preposterous Collapse of "Galloping Gertie"Lesson 6 PERSISTENEC CAN OUTWEIGH THLENT  The Screeching DivaLesson 7 Choose THE RIGHT PARTNER  The Kaiser-Hughes Flying BoatLesson 8 PANDERING WILL GET YOU NOWHERE  The 1955 Dodge la FemmeLesson 9 BEWARE OF UNPROVEN TECHNOLOGLES  The Lingering Reek of"Smell-O-Vision"Lesson 10  CONVENIENEC ISN'T lways enougyh  The Paper DressLesson 11  DUBLOUS NOTIONS SEDUCE EVEN THE BRIGHTEST MINDS  The U.S. Psychic Friends ProgramLesson 12 UNDERSTAND THE MARDET  The 1967Jimi Hendrix-Mondees Concert TourLesson 13 DESPERATION IS THE CRADLE OF BAD IDEAS  The Cleveland Indian's Ten-Cent Beer NightLesson  14  SWEAT THE DETAILSLesson  15  CULTURAL NORMS RESIST RADICAL CHANGELesson  16  THINK LONG TERMLesson  17  KNOW"HELPFUL"FROM"ANNOYING"Lesson  18  BEWARE THE PROFITING PROPHETLesson  19  DON'T MESS WITH SUCCESSLesson  20  OCCASIONALLY LOOK UP FROM YOUR WORKBENCHIndex

作者简介

Oops may be the only American cultural history to ever include flaming elephants, government-funded psychics, and a cutting-edge cinematic technology known as "Smell-O-Vision." This chronicle of often overlooked snafus will delight fans of popular culture who appreciate that Americans' failures are as spectacular as their successes: bridges that collapse; flying cars that crash; sports promotions run amok; deodorant that nearly destroyed the earth; even failures that failed to happen!



Veteran journalists Smith and Kiger select twenty miscues, goofs, complications, and failures that shaped modern America and reveal the life lessons these gaffes teach, including:



* Accentuate the Positive: How Thomas Edison Invented Trash Talk 

* Understand the Market: The 1967 Monkees–Jimi Hendrix Concert Tour 

* Desperation Is the Cradle of Bad Ideas: Cleveland Indians' Ten-Cent Beer Night 

* Sweat the Details: The Sixty-Story John Hancock Guillotine 

* Enriched by handy clip-'n'-save "Recipes for Disaster" (Marinated Myopia, * Cooked Goose, False-Alarm Chili), Oops proves that when it comes to failure, truth is stranger than fiction.



  

length: (cm)23.1    　　　            　　　　　            　　　　　 width:(cm)15.7

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