小企业在线解决方案

书籍目录

1 IntroductionStep I: Uncovering the Possibilities　2 Online Business Solutions　　Where Are We At? Understanding the Past, Present, and Future of Online Business　3 Why Do People Buy Online? 　　What Motivates Them? 　4 The Big Picture　　The Levels of Online CommerceStep II: Building Practical, Powerful, Professional Web Sites that WORK　5 Understanding Web Sites　　The Front Door to Your Online Business　6 Our Rules for Killer Sites　7 Building Your Web Site　　It’s Easier than You Think　8 The Winners and Losers　　Web Site Critiques of the Good, the Bad, and the UglyStep III: Positioning You as the Source: Creating Expert Status　9 E-mail Marketing or Is It Pinpoint Marketing? 　10 The Blog　　The Tool that Can Change Your Business　11 Podcasting　　The Sweet Sounds of SuccessStep IV: Creating the Buzz with Clicks and Clends　12 Web Positioning　　How Do They Find You? 　13 Pay Per Click: A.K.APay for Performance　　A New Way to Advertise　14 Advertising　　Traditional and Nontraditional　15 Viral Marketing　　Step V: Sell, Sell, Sell　16 Going, Going, Gone—eBay and Online Auctions　　Are They Right for You? 　17 Sell for Me　　Affiliate Programs Get You on the Map　18 Bringing It All TogetherIndex

作者简介

With big-box stores dominating today’s business landscape, small business owners are facing serious challenges. But there is a way to level the playing field and win—and The Essential Online Solution will show you how. Written by industry experts, this book outlines a five-step formula that will allow you to harness the power of the online world and improve your company’s bottom line.

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