竞争者的智力Competitive Intelligence

书籍目录

Introduction to Express Exec Introduction What is Competitive Intelligence? The Evolution of Intelligence The E-Dimension The Global Dimension The State of the Art In Practice Key Concepts and Thinkers Resources Ten Steps to Making It Work Frequently Asked Questions (FAQs) Index

作者简介

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.   ExpressExec is organised into ten core subject areas making it easy to find the information you need:   01 Innovation 

 02 Enterprise 

 03 Strategy 

 04 Marketing 

 05 Finance 

 06 Operations and Technology 

 07 Organizations 

 08 Leading 

 09 People 

 10 Life and Work   ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

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