管理沟通双语教程

书籍目录

Chapter 1  Introduction to Management Communication
1

Introduction
1

Section 1: Defining Communication
1

1. Communication
1

2. Management Communication
2

3. Importance of Communication in an Organization
4

Section 2: Communication Process
5

1. Communication Process
5

2. Means of Communication
7

Section 3: Communication Flows in an Organization
11

1. The Levels of Communication
12

2. Communication Flow in Organizations
14

Section 4: Communication Barriers
16

1. Communication Barriers
16

2. Overcoming Communication Barriers
19

Part One: Case Study
22

Part Two: Class Practice
23

Part Three: Discussion Questions
23

Part Four: Further Reading
23

Reference
25

Chapter 2  Communication Strategy
27

Introduction
27

Section 1: Communicator Strategy
27

1. What is Your Objective?
27

2. What Communication Style do You Choose?
29

3. What is Your Credibility?
31

Section 2: Audience Strategy
32

1. Who are They?
32

2. What do They Know and Expect?
34

3. What do They Feel?
35

4. How Can You Motivate Them?
37

Section 3: Message Strategy
40

1. Emphasize Your Conclusion
40

2. Organize Your Message
42

Section 4: Channel Choice Strategy
44

1. Written Channels
46

2. Oral-only Channels
47

3. Blended Channels
48

Section 5: Culture Strategy
49

Part One: Case Study
53

Part Two: Class Practice
54

Part Three: Discussion Questions
54

Part Four: Further Reading
55

Reference
59

Chapter 3  Listening and Feedback
61

Introduction
61

Section 1: Defining Listening
62

1. To be a Good Listener is not Easy
62

2. Defining Listening
63

3. Listening is a Process
65

Section 2: Barriers of Listening
69

1. Barriers of Listening
69

2. Ten Worst Listening Habits
74

Section 3: Effective Listening
76

1. Effective Listening
76

2. Suggestion for Effective Listening
79

Section 4: Feedback in Listening
81

1. Power of Feedback
81

2. Vital Components to the Feedback
82

3. Giving and Receiving Feedback
84

Part One: Case Study
87

Part Two: Class Practice
88

Part Three: Discussion Questions
89

Part Four: Further Reading
89

Reference
90

Chapter 4  Speaking
92

Introduction
92

Section 1: Defining Speaking
92

1. People Often Fear Before Making Presentations
92

2. How to Overcome the Fears
93

3. The Process of Speaking
94

4. Elements of Speaking
95

5. Purposes for Speaking
96

Section 2: How to Structure Speaking
97

1. Preparing What to Say
98

2. Preparing Your Notes
102

3. Questions and Answers
103

4. Other Speaking Situations
107

Section 3: Skills of Effective Speaking
112

1. Do Speak up. Don’t Mumble
112

2. Do be Brief. Don’t Talk on and on about Your Points
114

3. Do Look at Your Listeners. Don’t Avoid Looking at Your Listeners
115

4. Do Organize Your Points. Don’t Ramble
116

5. Do Use Visual Aids When Appropriate. Don’t Rely Only on Speaking
117

6. Do Use Natural Gestures. Don’t be Stiff
118

7. Do Maintain a Comfortable Pace. Don’t Rush or Dawdle
120

8. Do Vary Your Volume, Pitch, and Tone. Don’t Talk without Showing Emotion

or Expression
120

9. Do Use Pauses Effectively. Don’t Stop and Start
120

10. Do Listen. Don’t Ignore Your Listeners’ Gestures or Comments
121

Part One: Case Study
124

Part Two: Class Practice
124

Part Three: Discussion Questions
125

Part Four: Further Reading
125

Reference
138

Chapter 5  Negotiation
139

Introduction
139

Section 1: Defining Negotiation
139

1. What is Negotiation?
139

2. Bargain and Negotiation
140

3. Characters of Negotiation
142

4. Stages of Negotiation
143

Section 2: The Principle of Negotiation
145

1. The History and Development of Principled Negotiation
146

2. Principled Negotiation
147

Section 3: Negotiation Strategy
150

1. The System for Negotiation Goal
151

2. Four Common Strategies
152

3. Characteristics of Different Engagement Strategies
154

Section4: The Skills of Successful Negotiation
157

1. Preparing for a Successful Negotiation
157

2. Style is Critical
158

3. Emotion is Important
158

4. Finding a Fair Compromise
158

5. Negotiating Successfully
159

6. Six Common Pitfalls to Avoid
160

Part One: Case Study
164

Part Two: Class Practice
165

Part Three: Discussion Questions
165

Part Four: Further Reading
165

Reference
167

Chapter 6  Interview
168

Introduction
168

Section 1: Defining Interview
168

1. What is Interview?
169

2. Interview Styles
169

Section 2: Job Interview
173

1. Before Interview
173

2. During Interview
179

3. After Interview
181

Section 3: Skills of Successful Interview
183

1. Manners of Interview
183

2. Answer Skills
184

Part One: Case Study
187

Part Two: Class Practice
188

Part Three: Discussion Questions
188

Part Four: Further Reading
189

Reference
192

Chapter 7  Writing
193

Introduction
193

Section 1: Defining Writing
193

1. What is Writing?
194

2. Writing Types
194

3. Writing Process
196

Section 2: Principles of Writing
199

Section 3: Skills of Writing
202

Section 4: Business Letters
207

1. What is a Business Letter?
207

2. Types of Business Letter
208

3. How to Write a Business Letter
209

Part One: Case Study
213

Part Two: Class Practice
214

Part Three: Discussion Questions
214

Part Four: Further Reading
215

Reference
217

Chapter 8  Organizational Communication
218

Introduction
218

Section 1: Defining Organizational Communication
218

1. Historical Trends and the Increasing Importance of Organizational

Communication
220

2. Theoretical Perspectives
221

3. Key Functions of Organizational Communication
224

Section 2: Internal Organizational Communication
226

1. Benefits of Internal Communication
226

2. Common Causes of Problems in Internal Communications
226

3. Key Principles to Effective Internal Organizational Communications
228

4. Key Distinctions to Support Effective Internal Communications
229

Section 3: External Organizational Communication
237

1. Public Relations
237

2. Media Relations
243

3. Reputation Management
246

Section 4: Making Successful Organizational Communication
249

Communication Strategies, Systems, and Skills
249

Part One: Case Study
255

Part Two: Class Practice
256

Part Three: Discussion Questions
256

Part Four: Further Reading
256

Reference
259

Chapter 9  Meeting
260

Introduction
260

Section 1: Defining Meeting
260

Section 2: When and How to Organize a Meeting
262

1. When to Call a Meeting?
262

2. How to Organize a Meeting
263

Section 3: Skills of Organizing Meeting
271

1. Chose the Suitable Meeting Style
271

2. Some Useful Meeting Tips
272

Part One: Case Study
280

Part Two: Class Practice
282

Part Three: Discussion Questions
282

Part Four: Further Reading
282

Reference
283

Chapter 10  Nonverbal Communication
284

Introduction
284

Section 1: Defining Nonverbal Communication
285

1. What is Non-verbal Communication?
285

2. The Relation between Verbal and Nonverbal Communication
287

Section 2: Function of Nonverbal Communication
288

Section 3: Types of Non-verbal Communication
289

Section 4: Use Nonverbal Communication Successfully
296

Part One: Case Study
299

Part Two: Class Practice
300

Part Three: Discussion Questions
301

Part Four: Further Reading
301

Reference
304

Chapter 11  Cross-cultural Communication
305

Introduction
305

Section 1: Defining Cross-cultural Communication
306

1. What is a Culture?
306

2. What is a Communication?
306

3. What is a Cross-cultural Communication?
307

Section 2: Functions of Cross-cultural Communication
308

Section 3: Barriers of Cross-cultural Communication
310

1. Physical Barriers
310

2. Emotional Barriers
311

3. Perceptual Barriers
312

4. Cultural Barriers
312

5. Language Barriers
313

6. Gender Barriers
313

Section 4: Strategy of Cross-cultural Communication
314

1. Know Yourself and Your Own Cultural Context
315

2. Know Your Audience and Match the Message to Their Communication

Needs and Styles
316

3. Respect English Language Barriers
317

4. Be Mindful of the Whole Message you are Sending
318

5. Respect Your Audience and Suspend Judgment
318

6. Use Active Listening and Check for Understanding
319

7. Act Authentically
320

8. Don’t Spring Surprises
321

Part One: Case Study
323

Part Two: Class Practice
323

Part Three: Discussion Questions
324

Part Four: Further Reading
324

Reference
324

Chapter 12  Conflict Management And Communication
326

Introduction
326

Section 1: Defining Conflict
327

1. A Definition of Conflict
327

2. Transitions in Conflict Views
328

3. Classification of Conflicts
331

4. Sources of Conflict in Organizations
334

Section 2: Analysis of Conflict Process
336

Section 3: Strategies and Techniques of Conflict Management
345

1. A Definition of Conflict Management
345

2. Steps to Manage Conflict
346

3. Strategies of Conflict Management
347

4. Techniques of Conflict Management
349

Part One: Case Study
359

Part Two: Class Practice
360

Part Three: Discussion Questions
361

Part Four: Further Reading
361

Reference
363

作者简介

管理沟通是一门实践性很强的课程。本书将管理沟通的理论知识与基本技能紧密结合，在理论阐述的基础上注重提升读者的实际操作能力。本书内容涵盖四大模块：一、管理沟通基础，在提出基本概念的基础上，阐述有效沟通的原理、沟通策略的选择；二、个人沟通技能，探讨倾听和面谈技能、口头沟通中的演讲与视觉辅助手段、笔头沟通中的商务信函写作；三、组织沟通技能，介绍组织内部和外部沟通、会议组织与沟通；四、管理沟通专题，包括非言语沟通、跨文化沟通以及冲突沟通等。

本书可作为高等院校经济管理类专业本科生、研究生，以及MBA、EMBA相关课程的学习教材，也可作为企业经营管理者的培训参考用书。

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