战略管理

书籍目录

Contents

1 What is strategic management?

Making strategic decisions

Problems with corporate planning

Mission statements

Developing a strategic perspective

Organizations or firms?

Corporate versus business level strategy making

Developing skills in strategic management

Case study: Workgear Ltd

2 Analyzing the environment

The Five Forces model

The overall attractiveness of the industry

Looking into the future

Industry life cycle

Interrelationships between the five forces

Buyer segments

Competitor analysis

Bringing it all together: integrating the environmental analysis

Casework

3 Competitive strategy

Assessing the generic strategy coneept

Buyer needs

Value chains

Positioning the firm

Casework

4 The organizational implications of different strategies

Achieving cost leadership

Cost leadership, stabilitv and 'strategicfit

Achieving differentiation

From differentiation to cost leadership

From cost leadership to differentiation

Pursuing cost leadership and differentiation sirnultaneously

Two types ofdifferentiation

Casevvork

5 Analyzing the organization

Structure and systems

Culture, style and values

Skills and resources

Comparing the current position with the desired position

Casework

6 Managing strategic change

Judging the extent of change required

Visions and missions

Force field analysis

Getting movement

Dealing with momentum

Research into strategic change

Casework

7 Corporate strategy and global strategy

Managing diverse corporations

Sharing activities: the key to success

How to diversify?

When to diversify?

How to structure the corporation?

Global strategy

Appendix: Workgear case analysis

Recommended reading

Index

作者简介

任何企业都有着自己的重大决定，那些对整个企业业绩带来巨大影响的都是战略决策，而它们的制定和实施过程就是战略管理。

本书介绍了一整套战略管理的方法。第一章介绍了战略管理的概念、意义和作用，以及制定的步骤和适用范围。第二章对企业的所处的外部环境进行分析。介绍了对行业环境和五种竞争力量的分析。第三章介绍如何形成可行的战略，并强调只有重视买主需求的战略才是好战略。第四章介绍了如何分析企业现有的内部组织结

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