(商业史上最愚蠢的时刻)DUMBEST MOMENTS IN BUSINESS HI

出版社:Portfolio Trade
出版日期:2004-12
ISBN:9781591840671
作者:Adam Horowitz
页数:176页

内容概要

  Adam Horowitz is the deputy editor of Business 2.0 and a
creator of "The 101 Dumbest Moments in Business," one of the
magazine's most popular annual features. He and his fellow editors
are based in San Francisco. Which is good, because a
  number of restaurants in his former home of Santa Fe-in
not-at-all-dumb moments of business judgment-have banned him for
publicly ridiculing their shortcomings.
  Visit Business 2.0 online at www.business2.com.

书籍目录

From the Desk of Josh QuittnerOrganizational Conceit ExplainedCriteria for InclusionApologies to the SlightedIntroductionChapter One: Research and DevelopmentChapter Two: Human ResourcesChapter Three: Manufacturing and ProductionChapter Four: Senior ManagementChapter Five: Public RelationsChapter Six: Sales and MarketingChapter Seven: AccountingChapter Eight: LegaChapter Nine: Information TechnologyAcknowledgmentsIndex

作者简介

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Book Description
Business 2.0 magazine publishes an annual cover story called "The Dumbest Moments in Business", featuring 101 hilarious items about the year's most unbelievably stupid business blunders. With more than half a million print subscribers and over two million visitors to the website this year, its popularity is escalating. In this volume, the editors of Business 2.0 have compiled the very best of their first four annual issues plus great moments from the past. Grouped by theme, this really is a rib-tickling romp through the most catastrophic business moments ever.

Book Dimension
length: (cm)19.7                 width:(cm)12.8


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