信息技术及媒体经济ECONOMICS OF INFORMATION TECHNOLOGY AND THE MEDIA

书籍目录

Foreword

Preface

Part I The Economics of Information

Chapter I Overview of Information Technology and the Media

Introduction

A Revolution in Information and Communications

Technology

An overview of new technologies

The sequence of the information technology revolution

Convergence

Industry value chain

Definitions and concepts

Knowledge economy

Information economy

Information society

The Nature and Scope of Information Technology

and the Media

The Measurement of Information and Services

Conceptualising the information sector

Input-output tables

Chapter 2 Basic Economic Principles and Concepts

Introduction

The Laws of Demand and Supply

Elasticity Measures

Indifference Curves

Budget Lines

Price Effects

Cost, Revenue and Profit

Scale and Economies

Eccnomies of Scope

Productivity

Public Goods and Externalities

Chapter 3 Market Structure and Competition

Introduction

Market Structure

Consumer surplus and deadweight loss

Perfect Competition

Monopolistic Competition

Oligopoly

Monopoly

Regulating a monopoly

Price discrimination

Natural monopolies in telecommunications

Public Policy and Competition

Who's Who in Competition

Information technology

Hardware

Software

Services

Part II Players and Markets in Information Technology and the Media

Chapter 4 Information Technology and Media Markets

Introduction

Terminology and Etymology of the Mass Media

The role of the mass media

The Telecommunications Industry

Origins

The Computer Industry

Origins

Computer hardware

The economics of computer software

The Broadcast Industry

……

Part III Public Policy and the Global Economy

Part IV Information Technology in the Asia-Pacific

Glossary of Terms in Information Technology and the Media

Bibliography

Index

作者简介

Interest in information technology and the media is growing apace. This book has been specially written to provide an economics framework for analysing the nature and scope, as well as issues, pertaining to the new information and communication technology and revolution. It also presents some trends and perspectives from the Asia-Pacific region. While the economic principles of efficiency and competition are the same everywhere, many socio-political issues with respect to information technology and the media are unique to some specific cultural contexts. The book will be useful to students, researchers and policymakers in mass communication, information technology and the media.

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