现代经贸英语教程

书籍目录

目 录

前言

1. What Economics Is All about

2. U.S International Trade

3 Sources of Productivity Growth

4. What Is Management?

5. Environmental Factors and the Location of Manufacturing

6. Pressures for Trade Restrictions

7 Small Business in the U.S Economy

Revision Exercises

8. Basic Functions of Commercial Banks

9 Govemment Intervention in the Money Supply and Foreign Exchange

10. The Benefits of Foreign Direct Investment to Host Countries

11. Less Developed Countries' Trade in Manufactures

12. The Determinants of Foreign Exchange Rates

13. Instruments of Trade Policy

14. Factors Affecting Pricing Decisions

Revision Exercises

15. The Nature and Role of Insurance

16. Banking and Business

17. International Money Markets

18. Improving Quality: Lessons from Hewlett-Packard

19. Evolution of Mass-Merchandising Retailers

20. Patterns of Multinational Cooperation

21 Characteristics of High-Technology Industries

Revision Exercises

22. Marketing Services Globally

23. The Forms and Economic Functions ot' Business Firms

24. Protection of Intellectual Property Rights

25. Ford Motor Charges Ahead and into Globalization

26. BankAmerica Struggles to Fulfill Its Founder's Dream

27. The Development of Motivation Theory

28 Steel Collar Workers: How to Use Robots

Revision Exercises

Index of New Words & Phrases

Index of Proper Names

Index of Economic Terms & Expressions

作者简介

内容提要

本教程适合高等院校各财经系科及英语系科使用，也可作涉外经管部门和企业工

作者学习经贸英语的教材或读物。

本书课文均取材于当代英、美等国的书刊，内容涉及经济理论、金融、投资、保险、

管理、工业、贸易以及国际著名大公司的情况介绍等等。全书共有28篇课文，每课包

含单词、短语、专门名词、经贸术语，以及词组解释、难句注释和练习，另外配有四大部

分复习性综合练习，书末附有总词汇表。

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