反向思考打败不景气 THE WELL-TIMED STRATEGY

书籍目录

Introduction  Chapter 1: Strategies and Tactics of the Master Cyclist Executive  Chapter 2: Countercycling Your Capital Expenditures  Chapter 3: The Acquisitive Master Cyclist Buys Low and Sells High  Chapter 4: The Art of “Cherry Picking” and Other Well-Timed Tactics of the Human Resources Manager  Chapter 5: “Macromanaging” Your Production, Inventory, and Supply Chain  Chapter 6: Master Cyclist Marketing Through the Business Cycle Seasons  Chapter 7: Pricing the Cycle and Managing Credit and Account Receivables  Chapter 8: Proactive Profiting From Oil Price Spikes, Interest Rate Hikes, and Exchange Rate Risks  Chapter 9: When You Can’t Beat the Business Cycle, Hedge Its Risks!  Chapter 10: Surviving—and Prospering from—the Economic Shocks of War, Terrorism, Drought, and Disease  Chapter 11: The Master Cyclist’s Favorite Forecasting Tools  Concluding Thoughts  Appendix A: The Master Cyclist Project’s Treasure Trove of Data and All-Star Team  Appendix B: A Business Cycle Primer  Notes  Index

作者简介

Most companies ignore one of their best opportunities for honing competitive advantage: the opportunity to proactively manage business cycles and macroeconomic turbulence. Despite the profound impact that the business cycle has on the fortunes and fate of so many businesses large and small--and the employees and investors that depend on them--not fa single book offers a comprehensive guide to strategically and tactically managing the business cycle. The Well-Timed Strategy shows how to manage not just the business cycle and industry cycles but also today's unprecedented level of macroeconomic turbulence. Peter Navarro shows how to align every facet of business strategy, tactics, and operations to reflect changing business conditions. Drawing on hundreds of examples, Navarro distills clear, simple management principles for managing economic upswings and downswings. Navarro addresses everything from inventory, production, and supply chain management to marketing, pricing, and long-term capital investment. Navarro presents examples from around the globe, ranging from Broadcom and Cemex to Paccar and Xilinx Chinese real estate developers to U.S. small caps. Clear, concise, and exceptionally readable, The Well-Timed Strategy makes complex macroeconomic forecasting easy to understand -- and even easier to act upon. Introduction  xvii Chapter 1: Strategies and Tactics of the Master Cyclist Executive  1  Chapter 2: Countercycling Your Capital Expenditures  15  Chapter 3: The Acquisitive Master Cyclist Buys Low and Sells High  39  Chapter 4: The Art of "Cherry Picking" and Other Well-Timed Tactics of the Human Resources Manager  55  Chapter 5: "Macromanaging" Your Production, Inventory, and Supply Chain  75  Chapter 6: Master Cyclist Marketing Through the Business Cycle Seasons  95  Chapter 7: Pricing the Cycle and Managing Credit and Account Receivables  111  Chapter 8: Proactive Profiting From Oil Price Spikes, Interest Rate Hikes, and Exchange Rate Risks  129  Chapter 9: When You Can't Beat the Business Cycle, Hedge Its Risks! 149  Chapter 10: Surviving--and Prospering from--the Economic Shocks of War, Terrorism, Drought, and Disease  169  Chapter 11: The Master Cyclist's Favorite Forecasting Tools  185 Concluding Thoughts  211 Appendix A: The Master Cyclist Project's Treasure Trove of Data and All-Star Team  213  Appendix B: A Business Cycle Primer  223 Notes  233 Index  239

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