商业动力

书籍目录

Section One Up FrontForeword (The Honorable Robert CCresanti)AcknowledgmentsIntroductionSection Two Defining the StakesChapter 1 Building IP Value in the Corporation  (Mike Geoffrey)  IP’s Impact on Corporate Global Competitiveness  Innovation, Differentiation, and the Avoidance of Commodification  One View of the Innovation Process  Shifting the IP Paradigm: A Simple Business Model  A Value Proposition  Shifting the IP Paradigm: Changing Practices and PoliciesChapter 2 Corporate IP Management in the Global Market (Bill Coughlin)  The Age of IP  IP Management and Reporting Policy at Ford  Measuring IP and WhyChapter 3 IP and Its Effects on Corporate Research and Development  (DrVassilis Keramidas).  IP Impact on Research  Examples of the Unplanned Benef its of Research  New Challenges to the Managing Executives  Next StepsChapter 4 The Economic Infrastructure, Standards, Regulations, and Capital Markets (DrSteve enning)  IP Management’s Two Dimensions—Internal and External  The IP External Landscape  Intangible IP  SEC and FASB Initiatives  Why Disclosure Is Important to Growth  IP Savvy Commands a Premium on Wall Street  Measuring Intangibles  New Capabilities Requirements  IP Inf luence on the Private Enterprise  What Can We Do?   Section Three Creating the AssetsChapter 5 Human Capital: The Forsaken Resource  (Ed Paradise)  Forsaken Resource  Key Skills for Success in the Twenty-First Century  The Educational SystemChapter 6 How to Turn White Space Dark for Fun and Profit (Steve Parmelee)  “White Spaces”  “I Know What I Need—Sort Of ”  The Ugly Inventing Session  Doing It Right—Filling the White Spaces  Select a Dedicated Process Champion  Preparation  Team Selection.  Focus and Steering  Capture the Ideas  Evaluating, Filtering, and Grouping  Prioritization  Memorializing and Documentation  ConclusionChapter 7 Capturing the Value of Trade Secrets (RMark Halligan, Esq.)Chapter 8 Intellectual Property Drives Corporate Changes to Create New Wealth (Bob Shearer and Bruce Stuckman)Chapter 9 Valuing Intellectual Property (Dave Haug)Chapter 10 Competitive Power through Integrated IP Strategy (DrJan Jaferian)Chapter 11 Accelerating Wealth Creation through IP Management in the Mid-Market Company (DrMark Karasek)Chapter 12 Intellectual Property’s Impact on Corporate Financial Management (Christopher JLeisner, CPA, CMC)Chapter 13 Defining Brand and Reputational Value (Jonathan Low and DrPam Cohen)Chapter 14 Internal Operations to Leverage IP Assets (DrSteve Henning)Chapter 15 Value-Added Litigation (Karl RFink)Index

作者简介

Praise for Business Power Creating: New Wealth from IP Assets "Business Power is an essential handbook for every business leader. Creating and growing IP is a critical element of innovation and accelerates the transformation of knowledge to market value. Business Power provides a step-by-step approach to value creation."-Dr. Martin Fleming, Vice President, Corporate Strategy IBM Corporation "It is difficult to overstate the importance of effectively managing intellectual property assets in the current and future global business landscape. This book gathers together a unique collection of thought leaders on every aspect of intellectual property management. Whether you are interested in brand management, human capital management, patent portfolio management, trade secret management, or anything in between, and whether you are an interested observer of business, or a CEO of a Fortune 500 company, you will gain something from this book."-Anthony Breitzman, PhD, Principal and Director of Research 1790 Capital Management LLC "Business Power provides valuable strategic and tactical knowledge about IP and its role in corporate performance. The book presents a unique collection of views about creating, and sustaining competitive performance and increasing value in a global economy. A must-read for business leaders and lawyers alike."-William C. Foote, Chairman of the Board and Chief Executive Officer USG Corporation

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