IMPORT EXPORT How to Get Started in International Trade 如何开展进出口业务

书籍目录

List　of　TablesList　of　FiguresForewordAcknowledgmentsIntroduction　The　Book's　Approach　Who　Is　the　Book　For?　What's　in　the　Book?　What's　New　About　This　Edition?　How　to　Use　the　BookPart　1 The　Commonalities  Success and the Trade Game　International　TradeWhat　Is an Import/Export Business?Where　Do　Importers　and　Exporters　Trade?　Global　OpportunitiesWhy　Get　into　Trade?　Is the Time Right to Get into the Market?　Success　Stories:　　Serving　the　Golf　Course　Industry　　Sunglasses　　Old　West　Exports　　Introducing　APT　to　the　World　　Creative　Tour　Consultants　　Cirrus　Logic　　Bicycles　to　Japan　　Ceiling　Fans　to　Europe　　Avocados　to　Japan　　Frozen　Waffles　to　Italy　　Surfboards　to　Japan　　German　Crystal　to　the　U.S.A.　　FTZ　Success　Stories　　Machinery　to　Mexico　　Harleys　to　France　　Importing　Dresses　from　Mexico　　Golf　Clubs　to　Sweden……

作者简介

"During a time when international trade is growing to unprecedented levels "Import/Export: How to Get Started in International Trade" is recommended as a valuable tool for the businessperson who wants to take advantage of the opportunities and learn the techniques of world market entry." - Tom Donohue, President, U.S. Chamber of Commerce. ""Import/Export: How to Get Started in International Trade" by Dr. Nelson is one of the best resources available to those involved in world trade. It is factual, easy to read and understand, and up-to-date. I strongly recommend it." - Guy Tozzoli, President, World Trade Centers Association, New York. "Carl Nelson's revised "Import/Export: How to Get Started in International Trade" provides a useful one-stop reference not only for the novice but for experienced foreign traders seeking to review their strategies." - Frank Reynolds, Export ABCs, Journal of Commerce.Whether you're the owner of a small manufacturing firm, a businessperson in search of a second career, or a budding entrepreneur attracted by international trade's exciting potential, this third edition of "Import/Export: How to Get started in International Trade" contains everything you need to reap the profits of today's booming world economy.  Dealing with every aspect of exporting and importing, it cites helpful details and highlights scores of examples and success stories. Dr. Carl Nelson, a recognized global trade strategist, demystifies international trade to show you everything you need to get started and succeed.The book includes: how to write a business plan; choose a product; make overseas contacts; finance an import or export transaction; protect patents and trademarks; get through the customs maze; figure import duties; and trade in Europe's single market. Now in an expanded and updated third edition, "Import/Export" shows you how to tap into the e-commerce phenomenon, including a complete overview of this new global market opportunity, how to set up a successful home page, and tips on filling orders and getting paid over the Internet. New material also covers the euro and the World Trade Organization, NAFTA, tricks of using Letters of Credit, new product standards, and how to navigate the business worlds of China and Africa. Plus, you'll find Dr. Nelson's 20 acclaimed and globally tested keys to international business success.

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