全国高等院校商务英语精品教材·全国商务英语研究会推荐教材

书籍目录

Unit 1Part A TextText A Pricing （I）Text B Pricing （II）Part B Fast ReadingUnit 2Part A TextText A Aspects of Culture （I）Text B Aspects of Culture （II）Part B Fast ReadingUnit 3Part A TextText A The Marketing Mix： The Four PsText B Burger King Revamps its ImagePart B Fast ReadingUnit 4Part A TextText A PromotionText B Sales Promotion MethodsPart B Fast ReadingUnit 5Part A TextText A Types of SalespersonsText B Marge, a Top-notch SalespersonPart B Fast ReadingTest 1Unit 6Part A TextText A LogisticsText B Physical DistributionPart B Fast ReadingUnit 7Part A TextText A Developing China's Sales and Distribution Capabilities （I）Text B Developing China's Sales and Distribution Capabilities （II）Part B Fast ReadingUnit 8Part A TextText A International MarketingText B Parker Pen's Globalization StrategyPart B Fast ReadingUnit 9Part A TextText A Methods of Payment in Foreign TradeText B The American Banking SystemPart B Fast ReadingUnit 10Part A TextText A Intellectual Property Protection in China： Does ItWarrant Worry? （I）Text B Intellectual Property Protection in China： Does ItWarrant Worry? （II）Part B Fast ReadingTest 2Some Important Reading Strategies and SkillsVocabularyKey

作者简介

《全国高等院校商务英语精品教材•全国商务英语研究会推荐教材:新编商务英语(第2版)阅读教程3》中的语言材料均选自当代英美报纸杂志以及某些商务专著，分为课文和快速阅读两个部分，配有期中与期末两套自测题和Some Important Reading Strategies and Skills，用以检查已学过的词汇、语言知识、商务知识及阅读理解能力。帮助学生掌握阅读技巧，提高阅读速度，增强阅读能力。

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