ISBN:9789881383501
页数:199页
作者简介
BRAND POSITIVITY
With our brand new segments, “BranDesign”, “BranDireaction”, “BranDream”, and “BranDiscovery”, we are clearer, and have more open content for designers, paving ways for those who are chasing dreams.
Branding, is often creating an emotional connection between brands and consumers through colours, images, materials and other visual elements. And if it touches human, it makes people feel fun and beautiful. What are those elements then?
“Positivity of brands” is what this issue about. Experience it with heart, appreciate the lively visual impression, and enjoy interesting stories that underneath, what it reveals is the answer.
《品牌正能量》
BranD全新內容——“BranDesign”品牌設計，“BranDirection”品牌洞察，“BranDream”品牌夢工廠，“BranDiscovery”發現創意。從此，以後的定位更清晰，內容更開放，為設計師啟航夢想之旅呐喊。
設計傳遞品牌能量，往往通過色彩、圖像、物料等視覺元素創造品牌與消費者的情感接觸點，達到與消費者產生共鳴的目的，讓人們感覺到有趣的、感動的和美麗的事物，那麼那些元素究竟是什麽呢？
本期主題“品牌正能量”，只需要用心感受與體驗，欣賞鮮活的視覺印象，聆聽有趣的品牌故事，答案就在裏面。