什么是电子商务？

内容概要

Feng Li is Chair of E-Business Development at the University of Newcastle upon Tyne Business School.

书籍目录

PrefaceAcknowledgements　1. Introduction　2. What Is E-Business and Does It Still Matter?Part I: The New E-Business Environment:　3. The 'ICT Revolution' and the Information Economy　4. The Network Economy: New Rules of the Game 　5. How the Internet Redefines Organizational Boundaries: A Transaction Cost AnalysisPart II: Emerging Strategies and Business Models in the Network Economy:　6. New Strategies for the Network Economy: Web Strategy, Business Unbundling and Virtual Organizations　7. Managing Disruptive Strategic Innovations in the New Economy　8. Strategic Reorientations in the Network Economy: From Products and Services to Solutions and Experiences 　9. Emerging E-Business Models in the Network EconomyPart III: Organizational Innovations through Information and Communications Technologies (ICTs):　10. Structural Innovations and Emerging Forms of Organizations　11. Process Innovations: Beyond Business Process Reengineering 　12. New Work Organization and New Ways of Working: From Teleworking to Virtual Teams　13. Inter-Organizational Innovations through Inter-Organizational Information Systems　14. Conclusions and Emerging IssuesAppendix I. Developing a Launch-Ready E-Business Plan: Putting Theory into Practice (Assignment I)Appendix II. Developing an Online E-Business Resource Portal: Who is Who in E-Business (Assignment 2)Appendix III. Developing an E-Business Resource Portal and Online Forum: E-Business Wikipedia (Assignment 3)BibliographyIndex

作者简介

Based on fifteen years’ experience teaching e–Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e–business. This much–needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena.  A coherent introduction to e–business.  Features case studies of the transformation of various industries, including banking, the music industry, e–tailing, the telecoms industry, and e–public services.  Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.  Supported by online lecturer and student resources, available soon.

 什么是电子商务？下载