作业管理

书籍目录

Contents

1 Managing operations

The role of operations management

The mix of manufactured items and services

Misunderstandings of the operations management task

Key points review

2 Strategic context

Functions dominate strategic outcomes

Functional strategies vis-a-vis a corporate strategy

The reactive role of operations management

Markets are inherently different and dynamic whilst

operations management is inherently fixed

Linking marketing and operations

Technical and business specifications

Differentiating the task

Order-winners and qualifiers

Achieving the link

The reality of strategic debate

Benchmarking

Market- or marketing-led?

Key points review

3 Operations and design

Operations and design

Operations management's responses to supporting

product/service range

Key points review

Notes

4 The delivery system

The transformation process

Process choice

Process alternatives

The reality of process choice

The fixed nature of process investments

Trade-offs of process choice

Products/services and markets

Operations

Organizational implications

Hybrid processes

Product/service profiling

Issues in service delivery systems

Capacity decisions

Location

Layout

Bottlenecks

Reviewing delivery systems

Operational approaches to improving the

delivery system

Key points review

Notes

5 Controlling operations

Planning and control systems

Aggregate planning

Operations control

Developments in planning and control systems

Short-term changes to meet demand fluctuations

Inventory control systems

The functions provided by inventories

Approaches to controlling inventory

Key points review

Notes

6 Quality

Concept of quality

Quality assurance and quality control

Developments concerned with quality

Service issues

Key points review

Notes

The job of work in the 1990s

Managerial philosophies of work

Outcomes

Traditional approaches

Operations management alternatives

Key points review

Notes

作者简介

生产与作业管理在企业战略中扮演什么角色？生产作业和市场营销之间的关系是如何影响企业利润的？生产与作业和营销之间的关系重要程度何在？作业管理对于服务业为什么是个关键？本书对上述问题及其他有关问题作了清楚而确切的解释。  对于那些接受短期培训的管理者、MBA，以及想迅速了解这一问题核心内容的教师和学生来说，都不失为极具价值的参考书。它还可以作为管理人员的藏书，以及那些有抱负的管理人员完善自己知识和技能

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