销售狐狸

出版社:吉林长白山
出版日期:2002-12
ISBN:9780471061809
作者:Holden, Jim
页数:240页

书籍目录

 List of Figures and Tables IntroductionChapter 1  Closing Techniques Mastering the Basics The Close The Indirect Strategy:A Key Strategy tO Master Making the Customer Commitment Stick Closing Like a Selling Fox Selling Fox TalkTheFoxEthos Chapter 2  Closing Dynamics Mechanics of a Trial Close Close Condition Requirements The Fox EthosChapter3  Blocking and Trapping Blocking Trapping:the Competition Selling Fox Talk The Fox EthosChapter 4  Selling at the Edge Acknowledging the Possibility of Losing Loss Recovery Plans and Techniques Ranking Your Performance The Fox EthosChapter 5  Calling mgh Executive Relationship Principles Creating Balanced Value The Seven,Step Executive Calling Process The Selling Fox’S Perspective on Calling High The Fox EthosChapter 6 The King of Sales Strategy How You Sell ls Important Indirect Is King Real,Life Examples of the Indirect Strategy  Indirect Wins for Selling Foxes The Fox EthosChapter 7 De-Installing a Competitor De—Installing a Competitor in a Major Account A Fox—Like Approach tO Loss Recovery The Fox EthosChapter 3  Qualifying Opportunities The Opportunity Evaluator Major Opportunity Evaluator  Major Opportunity Evaluator Summary Short Cycle Opportunity Evaluator The Fox EthosChapter 9 Are You a Selling Fox? Expanding Your Self-Performance Rating AreYou aSellingFox? The Fox EthosChapter 10 Building Your Personal Business Development System The Missing System Design an Effective System Applying Planning tO Your System  Assessing Your Personal Capacity Build Your Personal Business Development System The Mark of a Selling Fox The Selling Fox EthosAppendix: Portrait of a Selling Fox. Index. About the Author.

作者简介

A follow-up to the author's highly successful Power Base Selling. Ideal for any kind of salesperson.


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