新编商务英语

书籍目录

Unit 1Part IA. What Is Exporting?B. The Importance of Export TradePart IIA. Export Market ResearchB. Variables in MarketingPart IIIA. Exporting Procedures （1）B. Exporting Procedures （2）Part IV The World of HumorUnit 2Part IA. Some Special Terms in Export TradeB. Importance of Export PricingPart IIA. Setting Export Prices - Cost ConsiderationsB. LongChamp Makes Big China StridesPart IIIA. Business Inquiries （1）B. Business Inquiries （2）C. Business Inquiries （3）Part IV The World of HumorUnit 3Part IA. Foreign Investment （1）B. Foreign Investment （2）Part IIA. Investment Wisdom from Warren BuffetB. Investment EnvironmentPart IIIA. Establishing Joint VenturesB. Preferential PoliciesPart IV The World of HumorUnit 4Part IA. StockB. Stock MarketPart IIA. Stock Value and IndexesB. The Risk InvestmentPart IIIA. Warren Buffett - Ace StockpickerB. George Soros - The Man Who Moves MarketPartIV The World of HumorUnit 5Part IA. Stock ExchangeB. A Bull and a Bear M4rketPart IIA. Understand the Stock MarketB. How to Start an InvestmentPart IIIA. How to Be a Successful Stock InvestorB. Stock Market TipsPart IV The World of HumorUnit 6Part IA. What Is Insurance?B. Insurance Is a NecessityPart IIA. Buying InsuranceB. Health InsurancePart IIIA. Questions to Expect When Applying forInsuranceB. Insurance CompaniesPartIV The World of HumorUnit 7Part IA. Life Insurance BasicsB. Property Insurance CompaniesPart IIA. How to Buy Good Health InsuranceB. Travel In SUfancePartIIIA. Screen Out Good Insurance Risks from Poor OnesB. Tips for Buying InsurancePartIV The World of HumorUnit 8Part IA. Promotion StrategiesB. A Promoting ProjectPart IIA. Giving Business Presentations （1）B. Giving Business Presentations （2）Part IIIA. A Sales Presentation （1）B. A Sales Presentation （2）PartIV The World of HumorTest OnePart IPart IIPart IIIPart IVPart V Unit 9Part IA. Why Is Finance Important?B. Financial MarketPart IIA. The Problem oflnflationB. Dollars in the World MarketPart IIIA. Credit CardsB. Shanghai's Financial IndustryPart IV The World of HumorUnit 10Part IA. Stock Market's Miracle ManB. Seeking the Gold ApplePart IIA. Steve JobsB. Giogio ArmaniPart IIIA. Forbes Rich List - World's Billionaires in 2011B. Founder of the Google Search EnginePart IV The World of HumorUnit 11Part IA. Rail Freight and Road TransportB. Ocean Freight and Air FreightPart IIA. Physical DistributionB. ContainerizationA. Mode of Transportation　B. Shipping GoodsPart IV The World of HumorUnit 12Part IA. Shipping with an ExpertB. Easy Steps to Preparing Your PackagePart IIA. Background of DHL Worldwide ExpressB. Choosing Shipping OptionsPart IIIA. Introduction of DHL-SinotransB. Philosophies of DHL-SinotransPart IV The World of HumorUnit 13Part IA. What Is E-commerce?B. What Is A Weber?Part IIA. Sales of Real Estate on the InternetB. How to Make Money on the Internet?Part IIIA. Email Marketing TipsB. Email Marketing for Your OnlineBusinessPart IV The World of HumorUnit 14Part IA. Business Unusual for Private Eyes Detective Agencies Seek Legal Trade StatusB. Hunting Down the UnfaithfulPart IIA. Remittance Business GrowsB. Arbitration Thrives in ChinaPart IIIA. New Firm Sells BargainsB. Clubs Teach Kids InvestmentPartIV The World of HumorUnit 15Part IA. Cross-cultural NegotiationsB. The Concept of "Face"Part IIA. Cross-cultural Negotiating TipsB. Different Negotiating StylesPart IIIA. Negotiating in JapanB. A NegotiationPart IV The World of HumorTest TwoPart IPart IIPart IIIPart IVPart V

作者简介

《新编商务英语(第二版)听力教程3(附盘)》，本书共15单元及期中、期末两套测试题。每单元由4个部分组成：前3个部分的内容涉及贸易、投资、金融、股票、保险、物流、快递、谈判及网上交易等各类商务活动，第四部分为幽默故事。

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