国际商务写作教程

书籍目录

CHAPTER ONE

AN OVERVIEW OF INTERNATIONAL BUS-

INESS COMMUNICATION

Lesson 1 Introduction to Business Communication

Lesson 2 Principles for Business Written Communication

CHAPTERTWO

THE LAYOUT AND APPEARANCE OF BUS-

INESS LETTERS

Lesson 3 The Standard Parts of Business Letters

Lesson4 TheSpecializedPartsofBusinessLetters

商务书信的特殊部分

CHAPTERTHREE

ROUTINEINQUIRIESANDREQUESTS

日常询函

Lesson5 LettersaboutRoutineInquiries

日常询盘信

Lesson6 Lettersab0utRoutine（）rders

日常订货信

lesson7 LettersaboutRoutineCLaims and Complaints

日常索赔和投诉信

CHAPTERFOUR

LETTERSWITHNEUTRALANDPOSITIVE

INFORMATION

传递中性和肯定信息的书信

Lesson8 NeutralRepliestoRoutineRequests

对日常询函的中性答复

Lesson9 LettersSayingYestoInquiries

对询函的肯定答复

Less0n10 LettersSayingYestoOrders

对订货信的肯定答复

Lessonll LettersSayingYestoClaimsandComplaints

对索赔和投诉信的肯定答复

CHAPTERFIVE

LETTERSWITHNEGATIVEINFORMATION

传递否定信息的书信

Lesson12 LettersSayingN0toRequestsforFavors

对请求信的否定答复

Lesson13 LettersSayingN0toOrders

对订货信的否定答复

Lesson14 LettersSayingNotoAdjustmentRequests

对索赔信的否定答复

CHAPTERSIX

LETTERSOFPERSUASION

说服信

Lesson15 PersuasiveRequestsforFavours

求助说服信

Lessonl 16 Bargainingfor BetterTerms

讨价还价信

Lesson17 SpecialAdjustmentRequests

特别索赔信

Lesson18 LettersforCollectingPayments

索款信

ILesson19 SalesLetters

促销信

CH久PTERSEVBN

SPECIALGOODWILLLETTERS

特别友好信

Lesson20 LettersofAppreciation

感谢信

Lesson21 LettersofC0ngratulation

祝贺信

Lesson22 Let tersofSympathy

慰问信

Lesson23LettersofRecommendation

推荐信

CHAPTEREIGHT

TELEXANDFAXINBUSINESS

COMMUNICATIONS

电传和传真的商务联系

Less0n24 Construction0fTelexWordsandExpressions

电传字词的组成

Less0n25 Construction0fTelexandFaxMessages

电传的写作

作者简介

国际商务写作教程教师用书，ISBN：9787810007948，作者：王素清编著

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