国际商务联系学

书籍目录

INTERNATIONAL BUSINESS COMMUNICATION

CONTENTS

PREFACE

CHAPTER ONE BASIC CONCEPTS

I Information Theory

II Theory of Human Communication

III International Business Communication

IV Prerequisites for the Subject

CHAPTER TWO CULTURAL INFLUENCES

1 Different Cultures mean Different

Communications

1 Comparisons between Written and Oral

Communications

1 English,a Changing Language

IV English and Chinese as Common Business

Languages

CHAPTER THREE BUSINESS COMMUNICATION PRINCIPLES

1 Modes of Business Communication

1 Business Communication Principles( 1 )

Completeness ,Conciseness ,Consideration

B Business Communication Principles( 1 )

Concreteness, Clearness,Courtesy, Correctness

CHAPTER FOUR THE PREPARATIONS OF EFFECTIVE

MESSAGES

1 Importance of Good Planning

1 Five Planning Steps

B Basic Qrganizational Approaches

IV Composition of the Message and Its Completion

CHAPTER FIVE GENERAL TYPES OF BUSINESS WRITING

1 Domestic Business Letters

II International Business Letters

III The Job Application Messages

IV Other Main Types of Business Writing emos, Cables, Telexes and Faxes

CHAPTER SIX WRITTEN COMMUNICATIONS IN ENGLISH

1 Direct Requests

1 Good News Messages

B Bad News Messages

IV Routine Business Letters

CHAPTER SEVEN SOCIAL AND GOODWILL MESSAGES

1 Some Guidelines

1 Thank-you Messages

III Messages for Joyous Occasions

IV Messages of Sympathy

V Invitations and Responses

CHAPTER EIGHT ORAL COMMUNICATIONS

1 Importance of Effective Oral Communication in Interna-

tional Business

1 Behavioral Variables Affecting

Oral Presentations

1 Main Types of Oral Communications and Their

Preparation

IV Listening

CHAPTER NINE TRANSLATION FOR INTERNATIONAL

BUSINESS

1 Newmark' s Dynamics of Translation

1 Communicative Translation

1 Some Suggestions for Communicative

Translating

IV Examples of Written Translations for Business

CHAPTER TEN A FEW WORDS ABOUT THE HI - TECHS

USED FOR COMMUNICATIONS IN INTER-

NATIONAL BUSINESS

1 Just a Few Words

1 Products Now Available

1 Things to be Available Soon

IV Possible Effects on Business Communicators

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