国际企业管理

书籍目录

Preface

Introduction

Babcock & Wilcox Bejing Company Ltd

Beijing Warner Gear

Chemex

Consolidated Technologies Ltd

EG &G

Ford Motor Company

General Electric Company

Hewlett-Packard

Mitsui & Co. , Ltd

Otis Elevator Company

Rohm & Haas China Inc

Xerox Corporation

Yili-Nabisco Biscuit & Food Company Ltd

Nantong Cellulose Fibers Company in China

Ningbo Shenzhou Knitwear Co Ltd

作者简介

This Internatinal Business Case Book is the end result of research project undertaken by a team of experts under the direction of Professor Ma Chunguang, Dean of the School of International Business Management. On the team were John Allee, Mitsui Professor of Marketing; Feroza Allee, Professor of Management; and Yao Zhijun, Assistant Professor of International Business. All are staff members at the University of international Business and Economics, Beijing, China.



　　本书为英文版。

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