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书籍目录

IntroductionPART ONE: GET SMART!   1 Essential #1: Discover  2 Essential #2: CommitPART TWO: GET READY!   3 Essential #3: Diagnose  4 Essential #4: PreparePART THREE: GET IT DONE!   5 Essential #5: Create  6 Essential #6: Apply  7 Essential #7: Market  8 Essential #8: NurturePART FOUR: WHAT IT MEANS FOR YOU  9 You and Employer BrandNotesAcknowledgmentsThe AuthorsIndex

作者简介

In "Brand from the Inside, " Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo , describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from "inside" the business--ensuring consistent authenticity, substance, and voice "throughout" the business--any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.

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