Gerald Ratner兴衰与死而复生Gerald Ratner

书籍目录

IntroductionACT I - THE RISE  CHAPTER 1  Family Life  CHAPTER 2  Growing Up  CHAPTER 3  Toughening Up  CHAPTER 4  The Family Business  CHAPTER 5  Growing the Business  CHAPTER 6  Going Public  CHAPTER 7  The Home Front  CHAPTER 8  Downturn  CHAPTER 9  Taking Over  CHAPTER 10  Turnaround  CHAPTER 11  The Big Time  CHAPTER 12  Trauma  CHAPTER 13  Thatcher's Decade  CHAPTER 14  The Incredible Eighties  CHAPTER 15  Going Global  CHAPTER 16  Riding the Acquisitions ExpressACT II - THE FALL  CHAPTER 17  Welcome to the Nineties  CHAPTER 18  An Invitation  CHAPTER 19  That Speech  CHAPTER 20  As Bad as it Gets  CHAPTER 21  The End  CHAPTER 22  The Wilderness  CHAPTER 23  Out of the Frying PanACT III - THE RISE AGAIN  CHAPTER 24  Starting All Over Again  CHAPTER 25  The Launch  CHAPTER 26  Dotcom Millionaire  CHAPTER 27  Thinking Big  CHAPTER 28  What Goes AroundThe SpeechIndex

作者简介

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  In 1991 Gerald Ratner was booked to make what should have been an everyday

    speech at the Institute of Directors. Should have been. When the words "total

    crap" come out of his mouth in connection with a decanter and glasses set sold by

    his company, H. Samuel, it all turned out slightly different. The Rise and Fall...And

    Rise Again tells the full story, in Gerald Ratner's own words, of what lead him to

    that point at the IoD, the horror of what happened in the immediate aftermath,

    the fallout and the comeback. This is the fi rst time Gerald Ratner has given his side

    of the story. And what a story it is. You'll fi nd out:

    * How he wiped £500m off the value of his own company virtually overnight

    * All the details about the initial gaffe and how he compounded it by remarking

    that some of the earrings were "cheaper than an M&S prawn sandwich but

    probably wouldn't last as long"

    * How "doing a Ratner" has entered into the vocabulary of British business

    * The wilderness years sitting glued to the sofa in front of Countdown

    * How he has bounced back, rediscovering his entrepreneurial spark by building

    up a health club business and, more recently, the immensely successful online

    jewellery retailer Geraldonline.com

    * The story's not over yet...

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