MBA系列

书籍目录

Foreword by David PNortonAcknowledgements1.Introduction2.How the scorecard is being used in practice3.The role of senior management4.Building the scorecard team5.A template for choosing consultants6.Creating the enterprise-level strategy map7.Creating the enterprise-level balanced scorecard8.Scorecard devolution: The structural challenge9.Scorecard devolution: The cultural challenge10.Scorecard automation11.Advanced usage: An integrated financial and strategic management system12.Conclusion: The balanced scorecard – The future and action templateAppendixIndex

作者简介

The Balanced Scorecard Management System has evolved from a simple management system to a fully-fledged framework for creating a strategy-focused organization. Remarkably popular in North America, Europe and Australasia, it is quickly growing in importance within Asia. This book provides a practical overview of how Asian companies are implementing balanced scorecards. In addition to over 15 case studies, the work benefits from an exclusive survey of corporate experience and input from regional and global subject experts.

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