开办和经营商务在线 Starting and Running an Online Business For Dummies？

内容概要

Dan Matthews is Group Online Editor of Caspian Publishing, which produces magazines, Web sites, and events for an audience of UK entrepreneurs. Primarily working on reaibusiness.co.uk, Dan writes about stellar business success stories as well as up-and-co

书籍目录

Introduction　About This Book  Conventions Used in This Book  Foolish Assumptions  How This Book ls Organised  　Part 1: Strategies and Tools for Your Online Business  　Part I1: Establishing Your Online Presence  　Part III: Running and Promoting Your Online Business  　Part IV: The Necessary Evils: Law and Accounting  　Part V: The Part of Tens  Icons Used in This Book  Where to Go from HerePart Ⅰ: Strategies and Tools for your Online Business ..　Chapter 1: Opening Your Own Online Business in Ten Easy Steps    The Time Is Now    Step 1: Identify a Need　　 Getting to know the marketplace  　 'Cee-ing' what's out there　　　Working out how to do it better    Step 2: Know What You're Offering    Step 3: Come Up with a Virtual Business Plan    Step 4: Get Your Act Together and Set Up Shop  　　Finding a host for your Web site　  　Assembling the equipment you need  　　Choosing business software    Step 5: Get Help  　　Hiring technical bods　  　Gathering your team    Step 6: Construct a Web Site  　　Making your site content-rich  　　Establishing a visual identity    Step 7: Process Your Sales      Providing a means for secure transactions      How not to cook your books　　Step 8: Provide Personal Service      Sharing your expertise      Making your site appealing      E-mailing your way to the top　　Step 9: Alert the Media and Everyone Else      Listing your site with lnternet search services      Reaching the whole Internet　　Step 10: Review, Revise, and Improve      Taking stock      Updating your data　Chapter 2: Choosing and Equipping Your New E-Business...    Starting Off on the Right Foot    Mapping Out Your Online Business  　  Looking around  　  Making your mark  　Evaluating commercial Web sites      Flavours of Online Businesses You Can Taste Test  　　Selling consumer products　  　Punting what you're good at  　　Making money from your expertise  　　Creating opportunities with technology　  　Being a starving artist without starving    Marketing One-to-One with Your Customers  　　Focus on a customer segment　  　Boost your credibility  　　Create customer-to-customer contact: Everybody wins  　　Be a player in online communities  　　Add ways to sell and multiply your profits    Easyware (Not Hardware) for Your Business  　　The right computer for your online business　  　Processor speed  　　Hard drive storage　  　CD-RW/DVD~RW drive　  　Monitor  　　Fax equipment      Image capture devices    Getting Online: Connection Options    Software Solutions for Online Business      Web browser      Web page editor　……  Chapter 3: Selecting the Right Web Host and Design Tools  Chapter 4: Profiting from New Business Tools Part Ⅱ: Establishing your Online Presence  Chapter 5: Giving Your E-Business Site Structure and Style  Chapter 6: Attracting and Keeping Customers  Chapter 7: Building in Security Up Front  Chapter 8: Monitoring and Improving Your BusinessPart Ⅲ: Running and Promoting your Online Business　Chapter 9: Easing the Shopping Experience　Chapter 10: Running a Business on eBay.co.uk　Chapter 11: Accepting Payments　Chapter 12: Service with a Virtual Smile　Chapter 13: Search Engines: What You Need to KnowPart Ⅳ: The Necessary Evils: Law and Accounting　Chapter 14: Making It All Legal　Chapter 15: Online Business Accounting ToolsPart Ⅴ: The Part of Tens　Chapter 16: Ten Must-Have Features for Your Web Site　Chapter 17: Ten Hot Ways to Be an Ontrepreneur　Chapter 18: Ten Must-See Web Sites for Online EntrepreneursIndex

作者简介

Whether you’re a budding entrepreneur or a small business owner looking to expand your business online, this up–to–date and easy–to–follow guide covers all the essentials you need to know set up a website and start trading quickly and profitably. With strategies to help you identify your market, design your website, choose services, trade securely, boost sales and stay ahead of the competition, this book is just what you need to succeed.

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