Strategic Management of E-Business 电子商务的战略管理

内容概要

Dr Judy McKay has a PhD from the University of Queensland. She is currently in
the School of Information Management and Systems in the Faculty of Information
Technology at Monash University. Judy teaches e-commerce and IT management to
MBA students and

书籍目录

PrefaceAbout the authorsAcknowledgementsCHAPTER 1 Introduction  Introduction  Defining e-commerce and e-business    Issues to consider regarding e-commerceand e-business  E-business: new phenomenon or natural progression?  Perspectives on e-commerce and e-business    Classification of organisational types and e-commerce  Business uses of the Internet    Stage 1: no presence    Stage 2: static online presence    Stage 3: interactive online presence    Stage 4: electronic commerce    Stage 5: internal integration    Stage 6: external integration  Potential costs and benefits of e-commerce  thinking strategically: The florist's dilemma: adopt e-commerce or not?  Determinants of e-commerce and    e-business success    Profitability    Planning    Re-engineering of processes    Management of knowledge resources    Developing and sourcing capabilities    Proactive uptake of technologies     IT and e-business governance processes  Summary  key terms  discussion questions  note  suggested reading  referencesCHAPTER 2 Adopting appropriate e-business models  Introduction    What is a business model?    Customer management    Product and service portfolio    Processes and activities    Resources, capabilities and assets    Suppliers and business networks    Financial viability    thinking strategically: The importance of understanding your business model  Examples of business models    The Direct-to-Customer model    The Intermediary model    Components of the business model framework    The Content Provider model  Implications for managers  Conclusion  hey terms  discussion questions  suggested reading  references  case study: Stories from the Bush and Surf-an e-business adventureCHAPTER 3 E-business strategy formulationCHAPTER 4 E-business strategy for small and medium-sized enterprisesCHAPTER 5 Organisational tranformation enabled by information technology and the InternetCHAPTER 6 Transforming external relationship with suppliersCHAPTER 7 Transforming external relation ships with customersCHAPTER 8 Strategies for managing information and knowledge in e-businessCHAPTER 9 Strategic sourcing of resources,capabilities and competenciesCHAPTER 10 E-business and strategic business networksCHAPTER 11 Mobile computingCHAPTER 12 IT governance:delivering value from e-businessIndex

作者简介

Strategic Management of e--Business presents the established models of strategic management and their sustainability to the e--commerce environment. The text discusses the strategic management of e--Business. Both "back--office" systems and e--commerce systems are described and analysed. Since management models have changed as a consequence of greater technology, increased Internet usage to build closer links with suppliers and customers, there is increased focus on the management models that create and maintain value, improve supply chain management, establish and sustain sound customer relationships and create strategic networks. It is these new business objectives and associated management paradigms that are outlined in this new Australasian text.  The text adopts a "post dot--com crash" organisational perspective on e--Business and e--Commerce, focusing on those elements that will be important in the future. Thus topics such as e--business strategy, m--Commerce and mobile computing, customer relationship management, and supply chain management are given prominent treatment along with the usual major topics of IT management. Due to the interrelation between IT and e--Business this text is ideal for both IT management and e--business management units. Students are provided with the strategies and models for successful management of e--commerce initiatives.  FEATURES * Chapter on m--commerce* Chapters on e--business and SMEa s* Comprehensive and diverse case studies at the end of each chapter represent typical business case scenarios that apply the theory and models presented in the text* Reflects current research in strategic management of e--commerce* Written for all students undertaking study in strategic e--commerce* Combines strategy and human factors* Highlights the importance of creating value in business relationships as well as ethical governance*a Thinking Strategicallya  vignettes in each chapter pose various business scenarios and ask the student to assess and offer a strategic solution

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