管理经济学

书籍目录

The essence of business economics: an overview

The essence of business economics

Basic concepts in business economics

The competitive environment

Concluding remarks



The analysis of consumer demand

The essence of consumer demand

The market demand curve

Consumer surplus

The determinants of demand

The classification of products

Concepts of elasticity

The relationship between price elasticity and sales revenue

Concluding remarks



The analysis of production costs

The essence of production costs

The production function

Variable costs versus fixed costs

Production decisions in the short run and long run

Diminishing returns in production

Maximizing profit and the production decision

Economies and diseconomies of scale

The experience curve

Optimal scale and x-inefficiency

The firm's supply curve

Elasticity of supply

Concluding remarks



The competitive environment

The essence of the competitive environment

Competitive strategy

Perfect competition

Monopoly

Monopolistic competition

Oligopoly

Competitive advantage

Concluding remarks



Managerial objectives and the firm

The essence of managerial objectives

Agency theory

Managerial theories

Behavioural theories

Concluding remarks



Understanding pricing strategies

The essence of pricing strategies

Price determination and managerial objectives

Generic pricing strategies

Pricing and the competitive environment

The marketing mix and the product life cycle

The economics of price discrimination

Pricing in multi-plant and multi-product firms

Peak-load pricing

Pricing policy and the role of government

Concluding remarks



Investment appraisal

The essence of investment appraisal

The investment selection process

Estimating cash flows

Evaluating and ranking investment projects

Undertaking a cost-benefit analysis

Concluding remarks



Understanding the labour market

The essence of the labour market

The demand for labour

The supply of labour

Collective bargaining

Concluding remarks



Govemment and business

Introduction

The principles of state intervention

Macroeconomic policy

Industrial policy

Competition law

Regional policy

Concluding remarks



Business and economic forecasting

The essence of business and economic forecasting

Collecting information on consumer behaviour

Statistical estimation of demand relationships

Forecasting demand

Concluding remarks



Business economics - a check list for managers

Check list for business success



Appendix: sources of business economics data for managers

UK sources

International sources



References for further reading

Index

作者简介

为什么需要了解管理经济学？如何分析消费者需求和生产成本？各种不同的定价策略和投资政策的具体含义是什么？政府的政策如何影响企业的决策？本书对上述问题及其他有关问题作了清楚而确切的解释。

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