(商业传播圣经)CORP COMM BIBLE

内容概要

Robert L. Ditenschneider is founder of The Dilenschneider Group, a corporate strategic counseling and pubic relations firm in New York City. He was formerly president and CEO of Hill & Knowlton, Inc., where he worked for nearly twenty-five years. He has l

书籍目录

AcknowledgmentsForewordIntroductionChapter 1: MediaChapter 2: Investor RelationsChapter 3: Employee CommunicationsChapter 4: Oral CommunicationsChapter 5: Crisis CommunicationsChapter 6: Community Relations, Government, and the Global MarketplaceChapter 7: The NonprofitsChapter 8: Promoting Yourself through Print Chapter 9: Positioning and RepositioningChapter 10: Small Business CommunicationsChapter 11: Keeping Communications Young ConclusionIndex

作者简介

The "Michael Jordan of public relations" (Larry King) shares his battle-tested secrets on how all of us can form a positive image--whether one owns a mom and pop store or is a corporate CEO. This practical guide offers sound advice on every aspect of corporate communications.



  

length: (cm)22.9    　　　            　　　　　            　　　　　 width:(cm)15.6

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