国际商务英语谈判与沟通

书籍目录

Part 1 ABC to Business Negotiation & CommunicationChapter 1 Fundamental Theories of Business Negotiation & CommunicationSection Ⅰ Introduction to Business Communication1. Business Communication & Its Nature2. The Role of Business Communication3. Components of CommunicationSection Ⅱ Basic Concepts of Business Negotiation1. Motivations of Business Negotiation2. Implications of Business Negotiation3. Elements of Business Negotiation4. Characteristics of Business Negotiation5. Types of Business NegotiationSection Ⅲ Practical Activities1. Case Study2. Role Play3. Mini NegotiationNegotiation TipsExtended ActivitiesChapter 2 Principles of Business Negotiation & CommunicationSection Ⅰ Principles of Business Communication1. Clarity2. Correctness3. Conciseness4. Completeness5. Courtesy6. ConsiderationSection Ⅱ Principles of Business Negotiation1. Principle of Collaborative Negotiation2. Principle of Interest Distribution3. Principle of Trust in Negotiation4. Principle of Distributive & Complex Negotiation5. Win-win PrincipleSection Ⅲ Practical Activities1. Case Study2. Role Play3. Mini NegotiationNegotiation TipsExtended ActivitiesChapter 3 Process of Business Negotiation & CommunicationSection Ⅰ Forms&Approaches of Business Communication1. Forms of Business Communication2. The Five Planning Steps of Business CommunicationSection Ⅱ Procedure of the Negotiation1. Pre-negotiation Stage2. Integrative Bargaining Stage3. Decision-making & Action StageSection Ⅲ Practical Activities1. Case Study2. Role Play3. Mini NegotiationNegotiation TipsExtended ActivitiesChapter 4 Strategies & Background of Business Negotiation & CommunicationSection Ⅰ Background of Business Communication1. Economic Systems2. Political Systems3. Legal Systems4. Linguistic Systems5. Social Customs SystemsSection Ⅱ Strategies and Tactics of Negotiations1. Choosing Suitable Style and Modes2. Strategies of Pre-Strategies of Presentation3. Strategies of Responsiveness4. Offensive and Defensive Strategies5. Strategies of Making Concessions6. Towards SettlementSection Ⅲ Practical Activities……Part 2 Practical Business CommunicationChapter 5 Oral Communication in BusinessChapter 6 Written Communication in Business(1)Chapter 7 Written Communication in Business(2)Chapter 8 Electronic CommunicationPart 3 Practical Business NegotiationChapter 9 Sales NegotiationChapter 10 Investment NegotiationChapter 11 Technology Trade NegotiationChapter 12 International Business Contract NegotiationPart 4 Intercultural Business Negotiation & CommunicationChapter 13 Intercultural Awareness in Business ActivitiesChapter 14 Different Culture and Business NegotiationKey to the Exercises

作者简介

《国际商务英语谈判与沟通》是一门主要研究国际商务谈判具体过程及实务的课程，它是国际商务学科体系中的一门基础课程。该课程针对国际商务谈判的特点和要求，从实践的角度，分析研究了民国际商务谈判相关的国际惯例和国际商品交换过程的各种实际运作，以从事国际商务谈判的主要业务环节为主线，系统介绍了各环节的操作规程和国际惯例。全书共十四章，其内容涵盖商品销售、商品合同、项目投资以及技术转让等有关的谈判与沟通的内容与过程，主要包括：商务英语谈判与沟通的基本理论、商务谈判与沟通的形式与过程、商务谈判与沟通的策略与技巧、商务谈判中的书面沟通等。

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