出版社:Butterworth-Heinemann Ltd
出版日期:2007年04月
ISBN:9780750683869
作者:Malcolm McDonald
页数:704 页页
作者简介
"It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written." Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York
Marketing Plans, Sixth Edition: How to prepare them, how to use them (平装)下载